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Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini owner forgives teen for using car as a bike ramp

A teenager in Singapore got off shockingly easy after he was caught on camera riding his bike across the hood of a Lamborghini last week. According to The New Paper, Izzadnaff Abdul Qusyairl was on his way to play some games at a local arcade in Bedok, Singapore, when he saw a bright yellow Lamborghini Gallardo parked outside of Bedok Stadium. Being a dumb teenager, Izzadnaff decided to pull a stunt he saw on YouTube. Izzadnaff rode his bike up the hood and over the top of the Lambo. Unfortunately for him, the Lambo's dashcam was on and caught him in the act. The Lambo's owner, Aaron Keder, uploaded the footage to Facebook, kicking off an internet manhunt for the young cyclist. Qusyairl's mother got wind of the situation and quickly took matters into her own hands by first giving her son a stern talking to and then contacting Keder through a mutual friend. "Izzadnaff is usually obedient. I don't know what happened to him that day," she told New Paper. "He was very afraid to admit to his mistake after that, but I told him that he had done something wrong, so he had to stand up and admit his mistake." Thankfully, Keder seemed to have a good sense of humor about the incident and agreed to sit down with the abashed teen and sort the situation out. "I met the family on Sunday afternoon and we have resolved the issue," said Keder. "All I wanted was an explanation from the boy and to know how he felt when he went on top of my car. I also wanted him to know that what he had done was wrong and not to repeat it."Related Video: Image Credit: Caddy Viral / YouTube Auto News Weird Car News Lamborghini singapore stunts bmx lambo gallardo