2023 Lamborghini Huracan Tecnica on 2040-cars

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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini Accademia heading to Laguna Seca

If you want to learn how to get the most out of your Lambo, who better to teach you than Lamborghini itself. That's why the Bolognese automaker has launched the Lamborghini Accademia. Developed by the factory's Squadra Corse competition department, the Lamborghini Accademia is set up to show customers how to handle their supercars on a closed track and with the expert tutelage of factory instructors.
The trouble for American customers, though, is that the Accademia has (this year, at least) only held sessions at European tracks like Imola in Italy and Hockenheim in Germany. Not that the cost of a transatlantic flight would deter someone splurging six figures on a supercar, mind you, but we're glad to report now that the program is coming to North America for the first time.
Between September 14 and 17, the Lamborghini Accademia will be setting up shop at California's legendary Mazda Raceway Laguna Seca. That's where instructors will run groups of 24 students through the finer points of slalom, acceleration, braking, drifting and section-by-section learning of the famous track, from the Andretti Hairpin to the famous Corkscrew... all from behind the wheel of the new Huracán LP 610-4. Not a bad place to experience the Raging Bull marque's latest creation, or a bad car in which to experience one of America's finest racing circuits.

Lamborghini Urraco ownership is traumatic but awesome

Gene Ondrusek and his 1975 Lamborghini Urraco have a relationship forged in heartache. He bought the car on a whim in 1987 and had barely driven it when the timing belt snapped thanks to a bad previous engine rebuild. With the interior already a wreck, Ondrusek set off on a restoration that would take years to get the Lamborghini back together.
All of that time arm-deep in the car's mechanicals has turned Ondrusek into a pretty persnickety owner. Passengers have to remove their shoes before getting in, and he has a mat to protect the carpet on the driver's side. However, despite his fastidious temperament, this Urraco isn't a garage queen and gets driven often.
Ondrusek doesn't exactly make the Urraco sound like an unmitigated joy behind the wheel, either. The seating position forces the driver to sit at an angle, and with no power brakes or power steering, the wedge-shaped coupe is not exactly easy to handle at low speeds. Still, all that time fixing the car has clearly created a strong bond behind man and machine, and we think the wedgy, underappreciated mid-Seventies Marcello Gandini design has held up well. Get a feel for both the car and the owner's connection by watching this latest video from Petrolicious.