2019 Lamborghini Huracan Lp 580-2 on 2040-cars

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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

One-off Lamborghini Revuelto Opera Unica took 435 hours to paint

Lamborghini turned the Revuelto, its new flagship model, into a one-off art car to celebrate its 60th birthday. Unveiled ahead of its public debut at the 2023 Art Basel show in Miami Beach, Florida, the 1,001-horsepower coupe named Opera Unica was designed in-house. Beyond commemorating 60 years of Lamborghini's V12-powered cars, the Opera Unica showcases what the brand's Ad Personam team is capable of. It was painted entirely by hand. The front end is finished in a color called Viola Pasifae, and the livery gradually fades into a shade of black called Nero Helene. That's just the base layer; Lamborghini then added blue, red, and orange accents to emphasize speed. Getting it perfect was more difficult than it might sound. Lamborghini notes that the livery required 76 hours of development and testing plus around 435 hours (that's over 18 days!) to apply. The finish touch is a 60th Anniversary logo on the hood that's only visible in the right light. That's just the exterior; the interior took 220 additional hours to complete. It's characterized by two-tone Nero Ade and Viola Acutus leather upholstery to echo the paint job's base layer and the 60th Anniversary logo embroidered into the seats and door panels. The color of the thread used matches the color of the brush strokes applied to the exterior. This color combination appears on the start button cover as well. "We wanted to create something purely artistic using brushes and a combination of colors, as if the Revuelto was a canvas. This is what fueled our inspiration for this special livery," summed up Mitja Borkert, the head of Lamborghini's design department, in a statement. It's business as usual under the body, meaning power for the Opera Unica comes from a gasoline-electric plug-in hybrid drivetrain built around a new, 6.5-liter V12. Crucially, the engine is naturally aspirated; Lamborghini resisted the urge to downsize and add turbos. The system also includes three electric motors and a 3.8-kilowatt-hour lithium-ion battery pack. Its output checks in at 1,001 horsepower and 793 pound-feet of torque, which is enough for a manufacturer-claimed zero-to-62-mph time of 2.5 seconds and a top speed of over 217 mph. Lamborghini hasn't revealed what the future holds for the Opera Unica. It could end up in the company's museum in Sant'Agata Bolognese, Italy, or it might find its way into private hands. Either way, you'll know it when you see it: this is the kind of one-off car you can't miss.