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Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video:

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Jay Leno holds Lamborghini showdown, compares Gallardo LP570-4 and LP550-2

Jay Leno's Garage welcomes two of our favorite Lamborghini models over for compare-and-contrast session, the Gallardo LP570-4 Superleggera and Gallardo LP550-2. Note, however, that these are the 2012 coupes, not the 2013 models with their revised front and rear fascias.
Leno likes the size of the Gallardo over the Aventador, and between the two siblings, his philosophy leans heavily toward the rear-wheel drive and superior comfort of the LP550-2. With the help of Andrew Romanowski of the Lamborghini Club of America, Leno goes through little-known details like the LEDs in the engine bay and the particulars that distinguish the two vehicles like the Alcantara, polycarbonate windows and lighter tires on the Superleggera.
Then, doing something that he would never do with human guests on his television show, he takes his favorite out for the driving segment and leaves the all-wheel-drive coupe at the garage to pout. You can learn a few things yourself and listen to Jay sing hosannas about the overall build quality and rear-focused power of the LP550-2 in the entertaining video below.