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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The Lamborghini Trumpventador is gonna be huge

Some voters may choose to declare their support for their favorite candidate with bumper stickers, while others keep their preferences more private (or at least off of the surface of their cars). And then there's this Lamborghini Aventador. No matter how you feel about the 2016 election, can we all agree that a candidate-themed car is a bad idea? This (hopefully) one-of-a-kind Lambo began as a 691-horsepower Aventador. It now features a special wrap prepared by the folks at Superior Auto Design and emblazoned with Donald Trump's likeness and slogans. Star-spangled in red, white, and blue, this Aventador features The Donald's face on the nose and phrases like "you're fired!", "Trump Train" and "Make American GR8 Again!" all over the bodywork. Now if it strikes you as a little odd declaring one's support for Trump on a Lamborghini and not, say, a Jeep Wrangler, you may not be alone. The GOP front-runner has, railed against manufacturing automobiles abroad and repeatedly lambasted Ford for its factories in Mexico. Lamborghinis are, of course, built in Italy. But then again, Trump has owned at least one Lambo himself over the years. The Trumpventador is slated to take part in the 2016 Gold Rush Rally that's scheduled to leave Boston on May 13 and end in LA on the 21st, with stops in Washington, Charlotte, Nashville, Colorado Springs, Salt Lake City, and Las Vegas in between. So keep your eyes open if you're in one of those cities and want to catch a glimpse, or keep 'em shut if you don't. Related Video:

Volkswagen Group sales down 15% in pandemic year, but EV sales up 214%

FRANKFURT, Germany — German automaker Volkswagen said its global sales fell 15.2% during 2020 due to the COVID-19 pandemic but showed significant recovery toward the end of the year. The company more than tripled its sales of battery-only vehicles. Global sales for all of Volkswagen's brands amounted to 9.3 million vehicles. The fourth quarter showed a smaller decline of 5.7% and within that quarter the month of December was still further improved, showing a shortfall of only 3.2% from the same period the year before. Volkswagen said Wednesday that sales fell the most in Western Europe, by 21.6%, while China, the company's largest single market, was down 9.1% Sales of battery-only cars jumped 214% to 231,600 from 73,700 across all the company's brands. The company's electric sales leaders included the Volkswagen ID.3 compact, with 56,500, the Audi E-Tron SUV with 47,300, and the high-end Porsche Taycan with 20,000. Volkswagen said that its sales fell by less than the overall market, meaning it had slightly expanded its market share. “The COVID-19 pandemic made 2020 an extremely challenging year,” said group sales chief Christian Dahlheim. “The Volkswagen Group performed well in this environment and strengthened its market position." Volkswagen Group's brands include Volkswagen, Audi, Porsche, SEAT, and Skoda as sell as truck makers MAN and Scania.