2015 Lamborghini Huracan Lp 610 4 Awd 2dr Coupe on 2040-cars

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Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Lamborghini explains how (and why) it designed the Huracan Sterrato off-roader

Lamborghini broke new ground (literally and metaphorically) by launching an off-road-ready variant of the Huracan called Sterrato. It's not the brand's first off-roader; that branch of the family tree includes the LM002 built in the 1980s and the Urus. But it's the only Lamborghini that has made the improbable leap from the track to the trail. I sat down with Rouven Mohr, the head of the firm's research and development department, to find out how and why the Sterrato came to life. Interestingly, it started with a wild idea floated by executives during a dinner. [The following has been edited for clarity.] RG: What's the story behind this car? RM: I have a personal connection to this project. The basic idea was born at a dinner I attended the first time I worked for Lamborghini, in 2017. I was eating with Maurizio Reggiani, my former boss, and Mitja Borkert, our chief designer, right after a test of the Urus. We were so happy talking about how much fun the Urus is to drive on gravel, and we said, "This would be even cooler with a super-sports car." At that time, I was responsible for whole vehicle development. When I got back to the office, I decided to take an old Huracan durability test car that was scheduled to be scrapped and build a demo car. Everybody was so in love and agreed it was very cool, but based on other priorities the company decided to stop [the project]. When [CEO] Stephan Winkelmann returned to Lamborghini, he saw the car and asked why we didn't build it. So, we restarted the project. I'm back at Lamborghini now, and it's a big pleasure for me to bring this project to the market. RG: Beyond the cool factor, what was your goal during the project? RM: This car's mission is quite easy to explain. At Lamborghini, we always have two pillars. One is performance, which means pure numbers like top speed and lap times. It's not only Lamborghini [that can deliver this], however, because a lot of other brands also have the numbers. We are always looking for something unexpected that improves the driving thrill, the overall experience, and we recognized after testing the demo car that there is really nothing comparable from the perspective of pure emotional driving behavior on the market. The mission of this car is to bring maximum driving fun, not only on the track but also on low-grip surfaces. The mission of this car is transferring the driving experience that we have from the Huracan STO on the track to low-grip surfaces.

Is it possible to cook a turkey with a Lamborghini Aventador?

Is it possible to cook a turkey with a Lamborghini Aventador? The answer is quite likely no, but it sure is fun to watch YouTube's supercar videographer extraordinaire Shmee150 give it a whirl. The supercar fanatic got a hold of an Aventador tuned by Oakley Design - and dressed up like Rudolph the Red-Nosed Reindeer - to see if the car's two-foot exhaust flames could cook his Christmas turkey.
We'll let you be the judge of the effectiveness of this cooking style, but whether it does the job or not, as far as enthusiasts like us are concerned, it sure beats the oven or deep frier. Scroll down to watch the flame-throwing Lamborghini in action, along with another bonus video from Shmee150 where he picks the turkey up from the store in an Audi R8 Spyder.