2015 Lamborghini Huracan Lp 610-4 on 2040-cars

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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.

Lamborghini Tecnomar 63 yacht: Raging boat

A year after being announced, the Tecnomar for Lamborghini 63 express cruiser is in the water with its first owner. The co-creation of Lamborghini Centro Stile and Italian boat maker Tecnomar, the water-borne speedster makes the most obvious nod toward the limited-edition Sian FKP 37 introduced in 2019, but gathers cues to the automaker's entire history. The Verde Gea paint matches the Sian's launch color. The helm seats come from the Huracan Evo and are fitted with Sparco seatbelts. The steering wheel, minus airbag and paddle shifters, migrated from an Aventador, the gauge cluster behind sparkling with graphics recognizable from current Lamborghinis. The throttle levers mimic the shift selector in the Urus, the same fighter-plane-style cover hovering over the engine start button. The windows, meanwhile, channel the hexagonal shapes that have ornamented vehicles from Sant'Agata Bolognese since 1963.   Oh, the irony that the heaviest and most powerful Lamborghini ever created fits into the ultra-lightweight class, a segment never graced by one of the automaker's cars. A weight-shaving carbon fiber superstructure slides into a glass-reinforced plastic (GRP) hull to keep weight down to about 53,000 pounds. Two MAN V12 diesel engines — MAN is another Volkswagen Group brand — work together to blow 4,000-hp bubbles into the water. They get the Tecnomar to a top speed of 60 knots (69 miles per hour). Burning about 100 gallons per hour at cruising speeds between 40 and 45 knots (46 and 52 mph), there's enough fuel to run for about 360 miles. That's long distance moving.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Occupant spaces include the galley and dinette behind the helm, and sunpads on the fore and aft decks, that latter one with a pop-out television. Accommodations below deck are dressed in leather, Alcantara, and carbon fiber, with Y-shaped motifs most familiar in Lamborghini lighting signatures. There's a master suite forward, its bed overlooked by a sunlight shaped like a Lamborghini badge, and a guest cabin with two twin berths.  There will be just 63 Tenomar for Lamborghini 63 cruisers built, and we know one of them has already been spoken for by UFC fighter Connor McGregor. Reps at Lamborghini and Tecnomar wouldn't say how many of the roughly $3.5 million craft have been sold, but they did admit that production through the end of 2022 is sold out.