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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Watch a Lamborghini change color thanks to thermochromic paint

German artist Rene Turrek went from being a punk kid using spray paint to illegally tag walls to a global celebrity artist working with clients such as Mattel and Nikon. He may have become a little more corporate, but he still finds a way to do some playful work for himself. Recently he has turned his attention to creating incredible paint jobs on some pretty cool cars. Turrek released this video last week of his Lamborghini Gallardo, which at first just seems like a pretty purplish color. But a little bit of water splashed on the hood reveals an awesome tribute to that most awesome of crimefighters, Captain America. Turrek isn't some sort of nerdy witch. The car is coated in thermochromic paint, which reacts to temperature changes. When not activated, the Lambo is disguised as a mild-mannered purple supercar. A cup or two of warm water thrown on the special paint and it becomes translucent, revealing the car's true colors. After a few moments the paint becomes opaque again. Turrek calls the work 'The First Avenger.' We've seen a similar use of the paint on a R33 Nissan Skyline, which allowed the car to turn from orange to black and back to orange again. This isn't the first superhero supercar Turrek has produced. He also created a BMX X6 that looked blue under normal conditions, but revealed The Incredible Hulk on the hood when hit with warm water. Unfortunately the disappearing effect fades once the paint is exposed to too much sunlight, so to keep the paint job safe these cool cars would have to be kept in the dark. And at $400 a pint, Thermochromic paint can cost thousands of dollars to coat a car. It may not be the most cost-effective way to enhance your ride, but certainly one of the coolest. Related: Video:

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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