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Lamborghini explains why the Sian is not a preview of its next design language

Lamborghini pushed the boundaries of its design language with the sold-out Sian, but its head designer explained the project's goal wasn't to preview future cars. The company's first hybrid model will remain its own thing. "With the Sian, with the coupe and now the Roadster, we have closed this project. It is a masterpiece, we have a very special color for each, but this language is just for the Sian. Whatever we design in the future, we will follow the design DNA of Lamborghini. Just to repeat the Sian one more time would be way too easy, the expectations here at Lamborghini are much higher, so the future is always open," design boss Mitja Borkert told Autoblog. Lamborghini will make 19 examples of the Sian Roadster, and 63 units of the coupe, numbers chosen because the company was founded in 1963. Borkert's team designed the model with a high degree of customization in mind to ensure no two examples are exactly alike. Once they're assigned a build slot, buyers will work directly with Lamborghini's designers and its Ad Personam personalization department to configure their car. "The Sian is really something I want to turn into a masterpiece. My personal promise is that each and every car will be completely unique in terms of look, in terms of color, and in terms of material," Borkert assured us. Lamborghini Sian Roadster View 13 Photos Meanwhile, work on the Aventador's replacement — whose name hasn't been revealed — continues, and we hear it's about a year from making its debut. Although it won't look anything like the Sian, Lamborghini previously confirmed the model will arrive as a hybrid in order to offer more power than its predecessor without summoning a dark cloud of disapproval from regulators. Technical details about the gasoline-electric technology it will use haven't been announced yet, but hybrid systems will play a large role in the company's future range. "This kind of hybridization will be fundamental in order to respect all of the rules, and to guarantee that our DNA is protected," affirmed Maurizio Reggiani, the head of Lamborghini's research and development department. He again stressed that getting rid of the V12 — or turbocharging/supercharging it — is completely out of the question.   Like every carmaker, Lamborghini was caught off-guard by the on-going coronavirus pandemic and the lock-downs enforced globally in a bid to prevent the disease from spreading.

Lamborghini Aventador LP 700-4 Roadster priced from $441,600 for US

European pricing for the 2013 Lamborghini Aventador LP700-4 Roadster was released when the model was officially introduced early this week, but we had to wait a few extra days to see how much customers over here should expect to pay for the topless supercar. Now, Lamborghini has announced that US-bound versions of its new roadster will run $441,600, which doesn't include the $3,700 gas-guzzler tax, meaning the Aventador Roadster will wear a base MSRP of at least $445,300.
As a refresher, this new roadster is a topless version of the 700-horsepower, all-wheel-drive Aventador, and it features a two-piece removable top made of carbon fiber (each weighing in at around 13 pounds) that can be stored in the front trunk. Performance figures include a 0-60 time of under three seconds and a top speed of 217 miles per hour. Lamborghini is currently taking orders for the Aventador Roadster with the car set to go on sale next summer.

Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video: