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Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Ford Mustang challenges Lamborghini in amazing drift battle

Engines scream and tires billow with smoke as Vaughn Gittin Jr. and Daigo Saito stage a drift battle through an abandoned Japanese resort that looks like a Russian village in this stunning clip. The high-performance ballet of these amazing machines sliding around makes this one of the best videos of the year. To fight this duel, Gittin straps into his 550-horsepower Ford Mustang, and Saito meets the pony car's challenge with a drift-prepped Lamborghini Murcielago. The drivers hit a curving road and show expert car control as the men slide these very different vehicles just inches from each other. Eventually, night descends, and they add some fire to the scene to give the stunts a more apocalyptic look. The production values for this short clip are phenomenal, and the editing makes the viewer feel right in the middle of the action. If you want to get behind the scenes of this impressive display of drifting, Speedhunters did a great job capturing the event in photos. Related Video:

Lamborghini Urus ST-X due out in 2020, hybrid with boost mode still on the way

LAS VEGAS — Lamborghini will expand the Urus range by taking it in two completely different directions. The SUV will go racing by the end of 2020, and it will gain a gasoline-electric hybrid powertrain. Autoblog sat down with Maurizio Reggiani, the head of the Italian firm's research and development department, at CES to get the latest on both projects. An updated variant of the track-bound Urus ST-X concept (pictured) made its debut in 2019. Development work is ongoing in the automaker's Squadra Corsa department, Reggiani told us, and the model is scheduled to appear during the 2020 Lamborghini Super Trofeo World Final taking place in Misano, Italy, Oct. 31 to Nov. 1. "There will be a demo race where we'll present the format," Reggiani said. Meanwhile, another team is busily developing the plug-in hybrid variant of the Urus. It's a relatively straightforward process, because the model's platform was designed with electrification in mind, and the other models built on it (including the Porsche Cayenne and the Bentley Bentayga) are already available with hybrid power. The trick is figuring out what Lamborghini can bring to the table to differentiate itself from its sister brands. "The most important part will be to define in what way a Lamborghini must use this electric energy, and in what way we can be different from the other users of this platform," Reggiani said. While he stopped short of revealing what his team has decided, and he didn't share the model's unveiling date, he told us the driving mode selected will have a big effect on how the plug-in hybrid system dispenses electricity.  "We have seven different driving modes in the Urus, and what will be important is that every driving mode use electric power in a different way." Pressed for details, he singled out a "boost-oriented mode" created for maximum performance and an efficiency-focused mode that puts fuel economy front and center. Lamborghini is also taking its supercars into hybrid territory. We already know the Aventador's successor will offer a gasoline-electric powertrain, but the system won't be related to the one fitted to the Urus. Making a hybrid supercar is far more challenging than putting the system in an SUV, due to weight and packaging constraints, and going entirely electric would be even more difficult. Reggiani asserts the technology isn't ready yet. "When you drive a super-sport car, you want to have the freedom to do what you want.