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Porsche designer to head Lamborghini style department

The winds of change are blowing through the front office in Sant'Agata Bolognese. Not only does Lamborghini have a new chief executive, but not it named a new chief designer as well. And he comes from Porsche. Mitja Borkert is his name, and he's been working in the Porsche design department since 1999. He headed up its advanced design office until 2014 when he was named head of exterior design for the company. The Macan, Cayenne, and the new 987 Boxster were all heavily influenced by his work, as were concepts like the Panamera Sport Turismo and Mission E. As the new director of the Centro Stile at Lamborghini, Borkert takes over from Felippo Perini, who's heading over to run Italdesign – a job that used to belong to Wolfgang Egger. The once-independent design firm was taken over by the Volkswagen Group in 2010, and recently saw its famous founder Giorgetto Giugiaro leave to start another office afresh. The shift in the design office follows hot on the heels of the announcement that longtime CEO Stephan Winkelmann is leaving for Audi's Quattro GmbH, and that former Scuderia Ferrari team principal Stefano Domenicali is moving in to take his place on the outskirts of Bologna. Considering how different their design approaches are, it will be interesting to see how a longtime Porsche designer applies his skills to Lamborghinis. Will future Raging Bulls go softer and more rounded, or will Borkert have to pull some new tricks out from his sleeve? We'll be watching to find out. Related Video: Mitja Borkert is the new Director of Centro Stile Lamborghini Sant'Agata Bolognese, 1 March 2016 – Automobili Lamborghini has appointed Mitja Borkert as the new Director of its Centro Stile (design center), starting from 4 April 2016. In his new role Mr. Borkert is responsible for the design of future Lamborghini models and the coordination of the design team, reporting to Maurizio Reggiani, Board Member for Research and Development. He succeeds Filippo Perini, who was appointed Design Director of Italdesign. Borkert is German, aged 42, and attended the Design University of Pforzheim where he graduated in Transportation Design. In 1999, he began work at Style Porsche, in Weissach, holding various positions, including General Manager Advanced Design until 2014, when he was appointed Director of Exterior Design. He contributed to the development of several Porsche models (Panamera Sport Turismo, Porsche Boxster 987 facelift, Cayenne, Macan, Mission e).

World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.

Lamborghini museum relaunches as MUDETEC, the Museum of Technology

Lamborghini has relaunched and rebranded its museum in Sant'Agata Bolognese, Italy. From hence forth, it will be known as the MUDETEC, aka the Museo Delle Technologie, aka the Museum of Technology. The new museum will blend the old with the new using interactive displays to both remember the breakthroughs of the past while exploring current and future directions. Lamborghini says it focuses on "safeguarding and conveying the values, driving passion, and future-focus that are the mark of Lamborghini." At opening, the museum will display the "Future Shapers since 1963" exhibition. It features a "virtual journey" through time with a different car representing each decade. For the '60s, Lamborghini chose to highlight the 350 GT, what the company calls its first sports car, the Miura, and the Espada. The Countach is the mark of the '70s, the LM002 represents the '80s, and the Diablo GT is featured for the '90s. For 2000 on, Lamborghini chose the Sesto Elemento. The Asterion, the Huracan Performante, the Aventador SVJ, the Huracan EVO, and the Urus help round out the exhibit with some of the company's newest innovations. In addition to serving as a walkable recording of the company, the new museum will host two student workshops. One, named "Vehicle Set-up and Ergonomics," will teach dynamics, aerodynamics, and structural vehicle development. The other, named "Carbon Fiber and Its Technology," will teach performance through the art of weight reduction, with a focus on Advanced Composite Lightweight Structures Development. Extra activities include a virtual driving simulator, a 360-degree immersive "brain room," and an Ad Personam area, where people can configure and customize cars they likely cannot buy. The exhibit is already open and will run until October 2019.