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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Watch a parade of five Lamborghinis make their way through a shopping mall

It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).
Considering this, getting one of the Italian exotics inside the cramped confines of a mall is a rather tall order. After all, the thoroughfares there are designed for people, and are often bisected by either smaller shopping stands, pillars or some sort of fauna. Getting five Lamborghinis in, though, is an exercise in patience in precision.
Lamborghini of Miami did just that, stuffing five of the exotics inside a local mall. On the way out, one of the workers used GoPros to chronicle the entire process. It's an entertaining bit, if not a bit cringe-inducing on some of the tighter bits.

Lamborghini LB48H hypercar due next year: You might even say it glows

We know there's a hybrid Lamborghini Aventador successor coming sometime between 2020 and 2022. Due to deleted Instagram posts and a fissures in the rumor-verse, we expect a hypercar codenamed LB48H to preview the next electrified V12 Lamborghini. Autocar reports the next model in the Italian carmaker's series of low-volume specials will cost about $2.6 million, making it just another walk in the hypercar park as for price. The weird part is where Road & Track, referencing "a source familiar with Lamborghini's plans," says the LB48H will glow in the dark. The source didn't elaborate, so not even RT knows what that means. The Lamborghini Terzo Millennio concept from 2017 revealed a smattering of Tron-like light sculpture in its launch video. The wheels and engine bay glow, illuminated Italian flag graphics mark the front fenders, LED piping runs down the centerline. But lights don't come under the traditional definition of "glow in the dark." If the LB48H really does sport some kind of overall incandescence, well, we're about to enter a new chapter in hypercars. Other questions remain about how the LB48H will preview the future of Sant' Agata. The company's head of R&D has bemoaned the weight of batteries, admitting that the best-case scenario for the coming series-production hybrid V12 flagship means an additional 330 to 440 pounds. It's thought that the hypercar will use supercapacitors instead of batteries, providing a lightweight solution that would also showcase future technical potential. The all-electric Terzo Millennio employed nascent supercapacitor tech Lamborghini has been developing with MIT. That solution's upside is lighter size and weight compared to batteries, longer service life, a supercapacitor's fast charge and discharge ability, and the fact that it can discharge and recover energy at the same time. The downside is that supercapacitors have low energy density compared to lithium-ion batteries, so it's possible the LB48H could use a battery and a supercapacitor to work a 49-horsepower motor aiding an 789-hp V12. The production V12 is expected to get a more mundane solution. Lamborghini's looking ahead to cities mandating a minimum all-electric range up to 31 miles. One idea in play is a split hybrid layout, with an electric motor in charge of the front axle. That eliminates a prop shaft, and sharpens front axle response and torque vectoring.