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Ares Project Panther is a Lamborghini Huracan in DeTomaso Pantera's clothing

Ares is nothing if not ambitious. The Modena-based company specializes in low-volume, boutique reimagining of existing vehicles. That's not a terrible business to be in, if you can make money, and after all this is how many of the famous names in styling came about: Pininfarina, Ghia, Bertone, and Karmann. So far, Ares has announced many projects, including a two-door Bentley Mulsanne and a rebodied Mercedes-AMG G63 called the X-Raid, but the new Project Panther is the most ambitious yet. It appears to be a rebodied Lamborghini Huracan heavily inspired by the classic DeTomaso Pantera, although unlike that car it'll retain the Lamborghini V10 instead of adopting an American powerplant. Which is an odd choice, if you're into the Pantera – and frankly, an odd choice if you're into Lamborghinis. A completely unique body, not inspired by any other make, would certainly be a valuable one-of-one for a well-heeled car collector. But the Pantera? For years it was held in relatively low esteem, a relatively low-buck exotic that wasn't welcome at the local concours events. Its reputation has improved significantly in the last decade or so, but still, this is an odd marriage of convenience. At least it looks really sharp, with crisp lines and a classic Bertone feel without being too overly retro. Ares says the Panther is undergoing final testing at the company's facility in Modena, and will be available for purchase in late 2018. What's entirely unclear is how it all works. We assume a Panther buyer will need to drop off a brand new Huracan for conversion. What happens to the Huracan's existing bodywork? Perhaps part of the business model is making a pretty penny by reselling panels for wrecked Huracans. Who knows? Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Watch the Lamborghini Centenario attack Nardo

Lamborghini celebrated the centennial its founder's birth with the aptly named Centenario at the Geneva Motor Show. It was a jaw-dropper, but now the party really begins as Lambo released video of the limited-run supercar on the track at the Nardo Technical Center in Italy. Lamborghini will build 40 copies of the Centenario evenly split between coupes and roaders. It's powered by a 759-horsepower naturally aspirated V12 – the most powerful Lambo has ever made. It uses carbon-fiber for the monocoque and body and is loaded with sophisticated aerodynamic treatments. In short, it's a more extreme version of the Aventador on which it's based. The Centenario hits 62 miles per hour in 2.8 seconds en route to a top speed of 217.48 miles per hour. All 40 Centenarios are sold out, so watching this video of is likely as close as you'll get to tasting Lamborghini's salute to Ferruccio. Related Video: Lamborghini Performance Supercars Videos viral video nardo lamborghini centenario

Lamborghini confirms Urus SUV will be its only plug-in hybrid

According to Autocar, we'll be seeing the first production hybrid Lamborghini soon. The publication reports that Lamborghini's research and development chief, Maurizio Reggiani, confirmed that the Urus SUV will be offered with a plug-in hybrid powertrain. This would also makes sense considering former Lamborghini CEO Stephen Winkelmann's statement that if the company ever produced a hybrid, the Urus would be "the logical place for it to launch." Aside from this, Reggiani revealed nothing more about the gas-electric Urus. Reggiani did, however, provide some insight to Autocar into Lamborghini's powertrain decisions. He told the publication that the Urus's already confirmed twin-turbo V8 was chosen because of a need for torque in an SUV. With this in mind, it will be interesting to see what the company does with the hybrid since a big enough electric motor (or motors) could provide a remarkable amount of torque and, in turn, some impressive performance figures. Lamborghini has even shown this potential in the Asterion concept, which produced 910 horsepower from a 5.2-liter V10 and three electric motors. Of course we'd expect an Urus hybrid to be much less potent and probably connected to a version of the turbocharged V8. Reggiani also told Autocar that, just as the Urus has specific powertrain needs, the supercars do as well. He said that the company has no intention of adding turbocharging to any of its cars. On this subject, he told the publication, "A supercar is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder." It will be interesting to see how long people like Reggiani can keep turbocharging and hybrid assistance out of the sports cars in the face of stricter emissions targets. He hints that future advancements in weight reduction and other areas may be key to that. It's certainly nice to hear that there are people at Lamborghini that still value the subjective aspects that make sports cars great. It's also news that's sure to put fans of Lamborghini's classic, naturally aspirated sports cars at ease. Related Video: