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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Minnesota Vikings rookie Jordan Addison caught doing 140 in a 55 for a 'dog emergency'

At the end of April, NFL teams spent three days picking new players from the 2023 draft class. With the 23rd pick in the first of three rounds, the Minnesota Vikings chose a 21-year-old wide receiver named Jordan Addison, who came out of the University of Southern California. The season hasn't started yet — training camp began two days ago — and Addison has already had to publicly apologize to his new city. Two days before camp began, ESPN reported a Minnesota State Patrol officer caught Addison doing 140 miles per hour in a Lamborghini Urus at 3:07 in the morning. The speed limit on that stretch of I-94 in St. Paul, a mile from downtown, is 55 mph.  The way a different ESPN report is written, it sounds like there were two troopers involved. Allegedly, "Addison first slowed down when he saw police lights from another trooper who was pulled over on the right shoulder of the road," and the second trooper made the stop, pulling the footballer over without incident. According to the misdemeanor citation issued for speeding and reckless driving, Addison "stated his dog was having an emergency at his residence and that was the reason for his speed." The ticket didn't go into details about the dog or the emergency. Addison has posed with his Urus before on Instagram, while the only dog in his feed at the moment is the little guy in the last photo, which appears to be, best guess, a French bulldog. No one else was involved. We hope the dog's OK. The next day, the rookie Viking issued the statement, "Yesterday morning I made a mistake and used poor judgment. I recognize and own that ... I am going to learn from this and not repeat the behavior. I am truly sorry." The Minnesota Vikings are aware of the incident and "gathering additional information." Drivers in the Minnesota caught doing more than 100 mph can have their licenses revoked, but It's not clear if the matter will go any further with the organization or the police.  

Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance