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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Translogic 152: Lamborghini Huracan LP 610-4

Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a 610-horsepower V10 to help Huracán surpass its predecessor, Lamborghini's best-selling Gallardo? Watch now to find out.

Get a closer look at the 830-horsepower Lamborghini SCV12 track car

Lamborghini has just released a set of photos and video of its upcoming SCV12 hypercar, giving us a clearer look. The track-only machine does look similarly sized to the Aventador, but it apparently doesn't share much with the road car. The closest relation is has to the Aventador is the use of a naturally aspirated V12 engine. But this one is the most-powerful naturally aspirated V12 ever built by Lamborghini. It makes 830 horsepower, and that's partly made possible by the car's aerodynamics and intake manifold. The car features a huge roof intake scoop, and the hood has several vents that channel air to the scoop. At speed, these components create a supercharging effect, pushing more air into the engine than what it would pull in naturally. The engine is connected to a six-speed sequential transmission and powers only the rear wheels. Previous reports have mentioned the SCV12 will get a trick limited-slip differential. The SCV12's chassis and aerodynamics have other impressive details. The car produces more downforce than a GT3-class race car thanks to its huge custom carbon fiber rear wing and array of dive planes and splitters. Lamborghini says the SCV12 uses a unique carbon fiber chassis that uses other components such as transmission as structural members. The rear pushrod suspension is actually partly connected to the transmission. The SCV12 also features magnesium wheels wrapped in slick Pirelli tires specific to the Lamborghini. Besides the car, buyers of the SCV12 will also get to participate in a variety of driving programs and famous racetracks and get coaching from five-time Le Mans winner Emanuele Pirro. Technical support will be provided by Squadra Corse. Details such as pricing and number of units have yet to be revealed, but we won't have long to wait as Lamborghini will unveil the car later this summer. We wouldn't be surprised if the car costs well into the seven-figure range. Previous reports have suggested only 40 will be built. Related Video: