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Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.

2019 Lamborghini Urus Track Drive Review | The banshee from Sant'Agata

PALM SPRINGS, Calif. — The Lamborghini Urus is a strange beast. It's generally shaped like a modern Lamborghini, a thick wedge with knife-edged angles, but its four-door form brings a practicality that no previous Lamborghini could match. Not even the iconic LM002, a thinly veneered military vehicle more similar to the classic Steyr-Daimler-Puch Gelandewagen than the Urus, which is a crossover and fundamentally meant to appeal to a much broader audience. We flew to California at the height of snowbird season to drive this $200,000 SUV. We wanted to focus on the wonderful weather and Urus' abilities on the track rather than debating whether or not it truly is a product of Sant'Agata Bolognese. Models like this attract new customers to the brand, and the company expects the Urus to double sales. To succeed, it needs to have the sex appeal and performance to back up the Lamborghini name, not necessarily be a direct link to the Huracan or Avendator. There's a Volkswagen Group feel to the whole design, discernable even under the camouflage of hexagonal shapes. That's no surprise, as the Urus rides on the same platform as the Audi Q8, Bentley Bentayga and Porsche Cayenne. The hardpoints can't change, and the sharp lines remind you more than a little of the Q8. And the 4.0-liter twin-turbo V8's exhaust note betrays the Urus' German roots, too. The engine – again shared with other VW products – sounds beefy and mean, but doesn't sing quite the same sweet tune you expect from an Italian performance car, especially when your foot is nailed to the floor. The Urus' interior, too, has a distinct Audi aura. The leather is fantastic, especially in saddle brown like our main test vehicle, but the digital instrument cluster is lifted straight from Audi, as are the steering wheel, window and lock switches, infotainment system and more. It's mostly quality stuff, but it feels like pieces from a parts-bin when some of the touch points on a $200,000 SUV are the same as a $35,000 sedan. It's also a problem that the Porsche Cayenne and Bentley Bentayga don't have. The things Porsche and Bentley could change — gauges, switches, lock buttons and more — they did change. Those two feel like more distinct products and less like a different wrapper on the same candy bar. It feels like Lamborghini skimped on some of the details. Look, Audi makes great stuff, but it makes the Urus feel less special. But on the track, you move the Urus around like you're swinging a sledgehammer.

Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.