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Like an iPhone S, the 2017 Lamborghini Aventador S adds speed and features

When most automakers introduce a new generation of vehicle, it represents a dramatic change in performance or design. Don't tell Lamborghini that – while the company calls its new Aventador S a new generation, the reality is that this is Sant'Agata's facelifted flagship, complete with some modest visual tweaks and a couple of new pieces of technology. In fact, it's closer to Apple's product cadence of introducing an S model of the iPhone before an all-new model. Those aesthetic changes include a new fascia that Lamborghini claims is more aerodynamic, while the vertical ducts on the outside of the lower intake optimize airflow around the front tires and those huge front wheels, while channeling more air toward the rear radiators. In back, there's a restyled diffuser, and a neat hexagonal exhaust outlet. Above that, there's a three-position active rear wing. All told, Lamborghini claims front downforce is up 130 percent while "overall efficiency" in high-downforce mode increases 50 percent and low-downforce mode improves 400 percent. New for the Aventador is a trick four-wheel steering system, a first for a series production Lamborghini. The idea with the system is like other four-wheel-steering. At low speeds it turns the rear wheels in the opposite direction of the fronts, tightening the Lambo's giant turning radius. At high speeds, the system works in reverse by turning the rear wheels in the same direction as the fronts and providing improved stability. But none of these style and tech changes are worth a damn without that big lump of fury in the Aventador S' middle. Like previous versions, there's a 6.5-liter V12, but its output is up to an SV-matching 740 ponies – torque is unchanged from the LP700-4 we tested in 2015, at 509 pound-feet. Max engine speed is up from 8,350 rpm to a wild 8,500 rpm. The result? Zero to 62 miles per hour in 2.9 seconds and a top speed of 217. Prices for the 2017 Aventador S start at an eye-watering $421,350 and – we're guessing – can creep up near $500,000 with a few carefully selected carbon-fiber accents and Ad Personam options. Lamborghini is planning to start deliveries in spring 2017. Related Video:

Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

New Lamborghini Aventador SVJ previewed in dealer's Instagram post

The new Lamborghini Aventador SVJ will officially be revealed Thursday evening at the Pebble Beach Concours d'Elegance, but the limited-edition supercar has already been shown in an Instagram post. British Lamborghini dealer HR Owen has been posting teaser materials of the SVJ, or Superveloce Jota, on Instagram, and showed the full frontal image of the SVJ today. In the photo, the SVJ's distinctive front vents can be seen, as well as the shape of the new rear wing. For future supercar spotters, the front bumper vents, reminiscent of nostrils, will be a good way to tell the SVJ from lesser Aventadors. There's also a new front splitter and a re-engineered dual-pipe exhaust system with aerodynamic benefits. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The SVJ has already claimed fame with its record-breaking Nurburgring Nordschleife lap of 6 minutes and 44.97 seconds in the hands of test driver Marco Mapelli. This made the SVJ the fastest production car on the track, and the lap time is 15 seconds faster than a regular Aventador SV. Reports say the SV's 739 horsepower will be bested by 20 in the SVJ, for a total of 759 horsepower; some reports claim an even bigger jump to 780. All in all, the SVJ is likely to be produced in extremely limited numbers. Related Video: