Lamborghini Gallardo on 2040-cars

Auto blog

Lamborghini Urus accidentally revealed in driving mode trailer

In the lead-up to the launch of the Lamborghini Urus, the company has been posting trailers demonstrating the SUV's various drive modes. The latest of them shows off the "Corsa" track mode, but it shows off even more than that. As previously reported by Road & Track and CarScoops, an early version of the trailer, a clip shows the various modes on screen next to a completely uncovered version of the production Urus. Lamborghini has since removed that version of the trailer, replacing it with a different video. The new one zooms in on the lower screen to avoid showing the actual SUV. But because this is the Internet, once the first version was out, there was no going back. Above, we have the old trailer posted by another YouTube channel, and the image of the Urus is visible at the 12-second mark. But we've also provided a screenshot in case you don't catch it. For fans of the Urus concept, the image is pretty much good news. It looks extremely similar to the concept, full of angles, a fastback roofline that drops quickly to the tail and a very angry-looking fascia. The headlights seem to have a bit less of a squinty scowl, and the grille now has some toothy additions at the bottom of the bumper. But overall, it's basically the Urus concept brought to production. We also get some decent looks at the interior. There are three screens in total: one for the instrument panel and two for infotainment. The bottom of those two appears to be used for climate control. The drive modes and shifter controls are in the center around the starter button. They all seem to use big levers that look like miniature throttle controls from a plane or boat. We'll learn more and see more when the Urus makes its debut on December 4. Related Video: Image Credit: YouTube / The Wheel Network, YouTube / Lamborghini Lamborghini Crossover SUV Luxury Performance Videos

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini outlines electrification strategy, announces first EV

Lamborghini, one of the industry's fiercest defenders of the naturally-aspirated engine, is planning to electrify its range during the 2020s. It detailed the path it will follow to electrification, and it announced the road leads to an EV. Company boss Stephan Winkelmann named the three-part electrification strategy Direzione Cor Tauri, which is Italian for "towards Cor Tauri," a reference to the brightest star in Taurus — the constellation in the northern celestial hemisphere, not the Ford built over six generations. Significantly, he stressed that adding batteries and electric motors to a supercar's driveline will not dilute the hardcore performance that Lamborghini's image is built on. The first phase of the plan calls for celebrating the non-electrified internal combustion engine. Lamborghini wants to send it off with a bang, if you'll pardon the pun. It will flex its engineering muscles by unveiling two models powered by a naturally-aspirated V12 in 2021. Our crystal ball tells us at least one will be the long-awaited successor to the Aventador S. Act fast if you want one, because it undoubtedly won't stick around for as long as its predecessor. Lamborghini's first production-bound hybrid, the Sian (pictured as a roadster), arrived in 2019 as a sold-out, limited-edition model with a V12-electric powertrain. Some of the lessons learned during the project will permeate a series-produced hybrid model that's expected to make its debut in 2023. Advances in carbon fiber solutions and new technologies will help engineers offset the weight added by the battery pack. We don't know what kind of system the model will use, or where it will slot in the firm's portfolio. It might be a replacement for the Huracan Evo, however. The entire Lamborghini range will be electrified to some degree by 2024. Reaching this ambitious goal will require investing 1.5 billion euros (around $1.8 billion at the current conversion rate) to develop powertrains and other technologies. That's the largest cash injection the firm has ever received since its inception in 1963. Finally, the first series-produced electric Lamborghini will arrive at some point during the second half of the decade. It will arrive as a fourth model, meaning it likely will not be merely a battery-powered version of an existing car, but it's far too early to provide details like its name, the segment it will compete in, and the technology it will use.