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Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video:

Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Lamborghini gets barbecued at St. Louis gas station

Life is good when you're behind the wheel of a bright blue Lamborghini Huracan. Or at least it is up until the moment a forgetful minivan driver drives off with the fuel filler nozzle still attached. The result, at a gas station in St. Louis, was a spray of fuel, spilled directly onto the Lamborghini's engine bay, which instantly ignited and turned the supercar into a fireball. As reported by the Riverfront Times, the blue Huracan was actually one of two Lamborghinis, the other being an orange Gallardo, that had stopped to refuel. This video shows the exact moment when the minivan driver pulls away and the fuel hose separates from the pump. Careful if you're watching this at work, or have kiddies present, because some of the language is, well, also incendiary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Then again, if you're in the middle of seeing gallons of fuel being sprayed directly onto a supercar's hot-running V10 engine, we doubt you'd wax poetic about the experience. And due credit to the Riverfront Times for its headline proclaiming "Incredible Dumbass Turns Lamborghini into Fireball at St. Louis Gas Station." It might not earn a Pulitzer, but kudos for nailing the story in one line, folks. Apparently and, somewhat amazingly, no one was reported hurt in the ensuing fire. The Lamborghini is definitely a total writeoff, but amazingly, the accompanying red Performante was just covered in ash. And according to this same Facebook post, the minivan driver was quickly found and admitted to being the culprit. Update: A previous version of this post incorrectly identified the blue Lamborghini Huracan as a Gallardo. The text has been corrected. Additional photos and video have also been embedded. Related Video: Weird Car News Lamborghini Minivan/Van supercar wreck gallardo