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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Audi reportedly shoots down $9.2 billion investor bid for Lamborghini

Volkswagen is open to divesting some of the brands in its portfolio, but it hasn't put a "for sale" sign on in front of Lamborghini's lawn yet. The firm allegedly shot down a big offer for the brand from a group of investors. Quantum Group SA, a newly-established holding company based in Zurich, Switzerland, made the non-binding offer in May 2021, according to anonymous sources who spoke to WardsAuto. The publication adds the group is ready to spend 7.5 billion euros (around $9.2 billion at the current conversion rate) to buy the entire Lamborghini division from Audi. The sale would include the brand, its intellectual property (like its trademarks and patents), its historic factory in Sant'Agata Bolognese, and its racing division. Full details about the proposed acquisition were closely examined by top Volkswagen executives, including company CEO Herbert Diess and Audi boss Markus Duesmann. While the offer sounds like it's neatly packaged, Volkswagen replied that it's not having a garage sale. "Lamborghini is not for sale. This is not the subject of any discussion within the group," a company spokesperson told industry trade journal Automotive News. These comments are in line with the ones made in December 2020. Quantum's aim wasn't to sever all ties with Volkswagen. It planned to turn Lamborghini into "a spearhead for innovation by consistently implementing new clean drivetrain technologies" across the range, a strategy that's already in the pipeline; Lamborghini announced it will electrify in the 2020s and launch its first series-produced EV. Investors also hoped to sign a five-year supply agreement with Audi, and to create what they called an Advanced Automotive Innovation Center headquartered somewhere in Lower Saxony, the German state Wolfsburg is in. In late 2020, when rumors about an imminent Lamborghini spin-off were rampant, Volkswagen stressed it had no plans to sell the Italian supercar manufacturer or to find a new home for Ducati, which Lamborghini owns. Unverified reports claim a chunk of the company could be listed on the stock market in a bid to raise revenue, however. Bugatti is another part of the Volkswagen empire that Diess and his team allegedly wanted to trade in to fund the group's pivot towards electric powertrains. In September 2020, reports claimed top executives had approved swapping the storied French carmaker and its assets for a significant stake in Croatia-based Rimac that would be transferred directly to Porsche.

2020 Lamborghini Huracan EVO First Drive Review | Sant'Agata's killer app

Lamborghini is, and always has been, all about the drama. Its cars epitomize excess, with chiseled lines, raucous engines, and boldface attitude. The last special Huracan, the Performante, was no exception — a track-focused special with trick active aero. For the latest Huracan, Lamborghini is taking a different tack: the 2020 Huracan EVO, short for evolution, embraces a ton of tech in the interest of building a quicker, more versatile car. That means there's some give and take. While the howling, naturally aspirated 631 horsepower V10 plucked from the Performante remains untouched, virtually every other piece of the EVO's performance hardware and software has been digitally upgraded or enhanced. That means the Performante's ALA (Aerodinamica Lamborghini Attiva) system, which vectors airflow in order to maximize corner speed, is out — but a trick four-wheel steering system, adapted from the range-topping Aventador, is in. Evolution, indeed. Even without ALA, the EVO's new fixed aerodynamic setup produces significantly more downforce than the outgoing base Huracan. A series of splitters, ducts and a new fixed, slotted spoiler produce seven times more downforce than the old model. At 174 mph, airflow presses the insectoid EVO down with 161 pounds at the front and 132 pounds at the rear — splitting the vast difference between the base Huracan and the Performante's maximum of 770 pounds at 193 mph. That rearward pressure is being particularly important because it minimizes the Huracan's well-documented tail skittishness during hard braking. EVO is also the first Lamborghini to feature torque vectoring and a new drivetrain ECU called LDVI, or Lamborghini Dinamica Veicolo Integrata, which orchestrates the car's dynamic systems. While drivers won't feel the system's g-force enhancements while sitting in rush hour traffic, they will appreciate the new 8.4-inch multi-gesture touchscreen. Mounted low on the center console, the screen manages a host of features including climate control, an upgraded navigation system with realtime traffic, and stereo functions. The system is Apple CarPlay compatible, with Android Auto coming soon. Want to monitor the behind-the-scenes drivetrain sorcery? The screen can depict torque vectoring levels, g-force and steering angle via a slick overhead vehicle schematic. It doesn't go as far as the Nissan GT-R's datafest, but it does use the interface in the same spirit.