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Watch the Lamborghini Aventador SVJ break the Nurburgring lap record

The revolution will be televised. Lamborghini has posted the video of the Aventador SVJ breaking the Nurburgring lap record. With factory-backed race driver Marco Mapelli behind the wheel and a host of Pirelli engineers in support, the kaleidoscope-colored coupe posted a time of 6:44.97. Apparently the only difference between the production-spec SVJ and the record-setter is the tires: The retail SVJ will come with Pirelli P Zero Corsa rubber, the lap-flyer got shod with what we expect to be optional P Zero Trofeo R hoops. That's a little more than two seconds faster than the 6:47.3 set by the Porsche 911 GT2 RS — that car having taken the lap record from the Lamborghini Huracan Performante. Since Lamborghini hasn't revealed the Aventador SVJ, and won't until Monterey Car Week in August, we still don't have details on the special-edition car's specs. It is clear, however, that the SVJ is lighter and gets more grunt from its 6.5-liter V12 than the 3,836-pound, 740-horsepower Aventador S. We can look forward to a long list of carbon fiber and whiz-bang materials applications, plus info on the carmaker's tweaked ALA 2.0 active aerodynamics system ported over from the Huracan. For now, though, the unofficial teasers and the official teasers have been proved. We have high-definition video of what the SVJ is capable of on the German track in the right professional hands, and VBOX telemetry information to go with it. Enjoy. Related Video:

Lamborghini has already pre-sold 700 Huracans

It's barely been two months since Lamborghini revealed the new Huracan. The latest ten-cylinder Raging Bull hasn't even had its public debut yet, scheduled to take place next month at the Geneva Motor Show (the same show where McLaren will reveal its new 650S and Ferrari the revised California T). But the Bolognese automaker has already managed to take a whopping 700 orders for the new supercar.
Not that the customers are waving their checkbooks sight unseen, mind you. Over the course of the past month, Lamborghini has been carting pre-production Huracans around the world for VIP clients, 700 of whom have put down their deposits.
To put that number into perspective, consider that in 2012 (the last full year of production), the factory in Sant'Agata built just over 1,200 Gallardos. Assuming Huracan production continues at the same pace, that means Lamborghini already has over half a year's worth of production spoken for. So if you want to get yours anytime in the coming year, you'd better get your deposit in lickety-split.

Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.