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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini Centenario blows our minds with 760 horsepower

Every time we think Lamborghini couldn't go more extreme, it goes and outdoes itself again. Take this latest supercar for example. Called the Centenario, it celebrates what would have been Ferruccio Lamborghini's hundredth birthday (were he still alive today). It's essentially an Aventador underneath, but with more visually arresting bodywork and even more impressive specs. Like the Aventador, the Centenario is built around a carbon monocoque with a V12 engine bolted to the back. Only instead of the Aventador's 700 metric horsepower or the Aventador SV's 750, the Centenario packs 770 – equivalent to 760 hp by US standards. That's enough to propel it to 62 miles per hour in 2.8 seconds and on to a top speed in excess of 217 mph. To keep all that power and pace in check, Lamborghini fitted the Centenario with carbon-ceramic brakes and magnetorheological dampers. It also packs a four-wheel steering system like the one you'd find on the Porsche 911 GT3 or Ferrari F12 TdF to help keep it stable at speed and nimble under cornering. The unique Independent Shifting Rod transmission carries over from the Aventador, but as you can see, the Centenario strikes an even more aggressive profile than its (relatively) more commonplace stablemate. View 19 Photos The bodywork is all fresh, with more vents and ducts than an air conditioner factory and – dare we say – more visual aggression than anything Sant'Agata has made to date... save for maybe the Veneno. Just check out those enormous intakes aft of the doors, for crying out loud. Also, check out the DTM-size rear diffuser, or the old-school air extractors in the bonnet that somehow still leave room for a pair of helmets in the luggage compartment. The whole thing is longer than the Aventador, and sits lower to the ground. Think of its relationship to the Aventador as the Reventon was to the Murcielago and you'll be on the right track. This particular example is rendered in exposed carbon fiber, but each will be made to the customer's specifications. Now before you go picturing yourself as one of those customers, we should point out that Lamborghini will only make 40 examples – 20 coupes and 20 more roadsters – and all of them have already been sold at a price of 1.75 million euros (before taxes), which works out to about $1.9 million at current exchange rates.

Lamborghini Huracan gets incremental upgrades for 2016

Lamborghini is rolling out a series of upgrades for the Huracan. And minor as most of them may be, they'll likely only further the desire among enthusiasts to get behind the wheel. Chief among the enhancements is a new cylinder deactivation system system that drops from ten cylinders to five under light loads. Lamborghini refers to it as the first such system to be implemented on a naturally aspirated V10, though it should be noted that is corporate cousin – the Audi R8 – incorporates a similar setup. Apart from selectively shutting down one of its cylinder banks, the 2016 Huracan benefits from a retuned all-wheel-drive system that promises "a neutral and even more improved driving behavior." The rest principally comes down to trim, including matt-black air vents and more leather inside, along with available cruise control and other convenience features. There's a new ten-speaker Sensonum audio system available, along with the global rollout of the optional sports exhaust, and an extension of the Ad Personal personalization catalog. Finally, buyers will also be able to show off even more than before with new carbon-fiber engine bay trim, a transparent cover, and even LED lighting. Although the options stand to inflate the price significantly, the base price with all of the standard upgrades remains the same. They're being applied to both the coupe and the recently revealed Spyder for the new model year. The Raging Bull marque is also tipped to be preparing a new rear-drive version that's expected to be unveiled later this month in Los Angeles. Related Video: Lamborghini Huracan LP 610-4: Model Year 2016 Product Updates Sant'Agata Bolognese, 06 November 2015 -- Following its successful market introduction in 2014 the Lamborghini Huracan LP 610-4 is now available to order with a number of updates. The new contents focus on efficiency, drivability and luxury and are already available with the 2016 model year. The price of the Huracan LP 610-4 remains unchanged at 169.500 Euros + tax. As standard, both the Huracan coupe and newly-launched Spyder version include cylinder deactivation to improve engine efficiency; the first time this function is included in a naturally aspirated V10 engine. When full engine capacity is not required, five of the ten cylinders are temporarily deactivated by switching off one cylinder bank.