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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Anything but subtle | 2017 Lamborghini Aventador S First Drive

It's just past dawn and I'm running on a thin supply of caffeine and adrenaline, but the 2017 Lamborghini Aventador S I'm chasing around Circuit Ricardo Tormo just made me crack a grin: faint blue flames are simmering deep within the leader's three exhaust pipes, pulsing almost imperceptibly as it whips around the track. Few things about the Lamborghini Aventador LP700-4 (including its alphanumeric name) were subtle, but the boys in Sant'Agata Bolognese have gone full-bore at refining the famously unwieldy flagship enough to make it drive as capably as it looks. This updated version has been rechristened with an S at the end of its name, and yes, in the twisted microcosm of earthbound fighter jets, flames coming out of hindquarters qualify as subtle. Of course the Aventador S produces more power – to the tune of 729 horsepower, a 38-hp climb from before, with torque only increasing by one, to 509 pound-feet – and the extra grunt affects neither its 0-to-62-mph time of 2.9 seconds nor its terminal velocity of 217 mph. But version 2.0's most notable improvements apply to the big Lamborghini's chassis, which now uses a four-wheel-steering system to countersteer the rear wheels below around 75 mph, and turn them in phase with the fronts for stability at higher speeds. The system responds in 5 milliseconds, and has the virtual effect of shortening the wheelbase by up to 20 inches or lengthening it by 27 inches. In case you're keeping tabs, the extra 13 pounds of the steering hardware are offset by a new titanium exhaust system, essentially rendering the curb weight unchanged. If you've ever tried to toss a boomerang through a maze, you've got a basic idea of what it took to carry an original Aventador through a high-speed corner. The act required some patience to allow the front wheels to dig in and take hold, and even more resolve to wait for the perfect moment to squeeze the right pedal and power out of the apex. Accelerate too early, and you'd suffer terminal understeer until you allowed the weight to shift, likely triggering traction control as you goosed the throttle on the way out. At the Spanish track, the new Aventador manages something the first one couldn't: though it still retains some understeer, it also dances and turns more willingly, snaking its way through each corner with a gratifying combination of weight transfer and grip. Oh happy, fire-breathing day.

Wild one-off Lamborghini Sogna for sale at $3M [w/videos]

The Lamborghini Countach was the dream car for many teens and pre-teens in the 1980s, but at least one Japanese man thought there was room for improvement. As the story goes, Ryoji Yamazaki had a dream of a supercar as a 13-year-old, and at the age of 41, he used his design studio, Art & Tech, to create the Sogna in 1991.
Yamazaki unveiled the Sogna at the 1991 Geneva Motor Show as a rebodied Countach with intentions of selling it in limited production, but thankfully - or sadly, depending how you look at it - the $1.6 million (1991 price) coachbuilt supercar never made it into production. The Geneva show car was a rolling chassis, and the only other example that was produced was a fully operational version, shown above, which was unveiled at the 1994 Essen Motor Show. This car from Essen is now listed for sale on James Edition for 2.38 million euros, or around $3.25 million USD.
With its oddball styling and kiwi green paint, the Sogna was likely doomed from the start, but it still boasts the Countach's full powertrain including the 448-horsepower, 5.2-liter V12 and a claimed top speed of 186 miles per hour. Check out more images of the 1994 Sogna at James Edition and Enmann, and we also found a couple videos, which are posted below, of the car's early development.