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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Ferruccio Lamborghini's life to be chronicled in new film

A new movie is in the works to chronicle the life and times of Ferruccio Lamborghini. The biopic, currently in development under the working title Lamborghini – the Legend, is being undertaken by Italian-Canadian producer Andrea Iervolino though his studio Ambi Group. Shooting for the film is said to begin in Italy this summer. According to Variety, the film will follow the career of the Lamborghini founder born a century ago, from his start building agricultural tractors, through the manufacturing of military equipment during the Second World War, the establishment of his supercar company in 1963, and on to his passing in 1993. Ferruccio sold both of his companies in 1972, with the automaker passing through several hands (including Chrysler's) before the Volkswagen Group bought it in 1999 – several years after the founder's passing – through its subsidiary Audi. Ferruccio's son Tonino Lamborghini, who runs a designer merchandise company, is reportedly consulting on the film's production. The producer Andrea Iervolino is an Italian filmmaker based in Toronto. He's undertaken a couple of projects with Al Pacino, including the 2004 movie adaptation of Shakespeare's The Merchant of Venice and 2014's The Humbling. He also co-produced this year's Septembers of Shiraz starring Adrien Brody and Salma Hayek. He and the Ambi Group he co-founded with Lady Monika Bacardi currently have several projects in post-production, including a film adaptation of John Steinbeck's novel In Dubious Battle starring James Franco, Bryan Cranston, Ed Harris, and Robert Duval. Ferruccio's nemesis Enzo Ferrari is similarly said to be the subject of two films under development – one starring Robert De Niro, and another featuring Christian Bale. There's also a project being undertaken in New Zealand to document the life of Bruce McLaren. The bottom line is that the year ahead looks like it'll be a good one for films about the founders of racing teams and supercar manufacturers. Related Video:

Infiniti takes QX60 on vacation for National Lampoon-inspired ad

Infiniti is packing up its version of the Wagon Queen Family Truckster for a new ad inspired by the American comedy classic National Lampoon's Vacation. Well, actually the 30-second spot replaces the green station wagon with a QX60, but the commercial does a great job of evoking the movie in a short time. The release timing is clearly perfect too given the remake hitting theaters on July 29 with Ed Helms and Christina Applegate. Infiniti's ad replicates one of the film's memorable scenes, but it replaces Chevy Chase behind the wheel of the Family Truckster and Christie Brinkley in a Ferrari 308. Instead, we get Ethan Embry in a QX60 and a blonde in a Lamborghini Gallardo droptop. The slight twist at the end really makes the commercial work, though. The ad starts airing nationally on July 9, but you can watch it streaming above now. Beyond just the surface-level homage, Infiniti gives the spot a slightly deeper connection to the Vacation series. In 1997's Vegas Vacation, Embry played Rusty. INFINITI DEBUTS NEW QX60 "VACATION" AD CAMPAIGN Infiniti recreates famous scene from "National Lampoon's Vacation" in 30-second commercial with 2015 QX60 Luxury Crossover Commercial stars Christie Brinkley and Ethan Embry Campaign includes extensions in digital and social media NASHVILLE, Tenn. – Infiniti has released a new campaign for the 2015 QX60, inspired by the 1983 classic "National Lampoon's Vacation" which coincides with the July 29 release of Warner Bros. Studio's remake. The campaign begins with a TV commercial starring the original movie's car-loving blonde bombshell and supermodel, Christie Brinkley, and puts a spin on the famous movie scene as the modern day family heads to Walley World. In the national spot titled "Vacation," Ethan Embry (who notably starred as Rusty in "Vegas Vacation") loads his family in the roomy 3-row QX60 and hits the road for Walley World. While on the road trip, Ethan looks in his side view mirror and sees an attractive blonde in a sports car fast approaching. As Ethan and the blonde keep up with each other on the highway, Christie Brinkley is revealed as his wife who catches this action and ends the scene with an ironic response: "Honey, a blonde in a convertible? Seriously?" The popular Infiniti QX60 continues to stand out in the premium crossover segment, excelling in the areas that luxury crossover buyers desire most – interior versatility, roominess, available safety, and available advanced hospitality features.