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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

World's Best Dad invites Lamborghini owners to son's birthday party

The resulting unalloyed joy, as you'll see in the footage below, is priceless.
One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw - and heard - something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent.

Latest ultra-light Lamborghini only costs around $32,000

Lamborghini, not finished celebrating its 50th anniversary with special models like the Veneno, has subtracted two wheels for the next stage of the party. The BMC Lamborghini 50th Anniversary Edition Impec is the second go-round of the collaboration between Swiss bicycle maker BMC and the Italian carmaker, both based on linking the carbon-fiber framed Impec to the carbon-fiber bodied Aventador.
Last year's run-of-30 Impecs has become this year's run of 50, each one built to order, and each costing 25,000 euros (about $32,000 US). BMC's special framebuilding technique is graced by a paint job unique to the model, Italian components and the same leather used in that taurean coupe. As with the car, you can order it at your local Lamborghini dealer and take delivery there.
If you're keen, the press release below can tell you what it will take to throw a leg over.