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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Lamborghini teases engine sound, but of Sesto Elemento or Cabrera?

Lamborghini has launched a website for something it calls the Hexagon Project. The mysterious page asks that you submit your email address, and then it gives you a taste of glorious V10 engine noise, with the message: "Listen to your instinct. Discover the roar of a new creature from Lamborghini. That will be just the beginning."
But where is that wonderful noise going to come from? Since we don't see Lambo launching a front-engined, front-drive minivan in the near future, we're guessing it'll be found in the back of some low-slung, edgy super car.
In our minds, that leaves two candidates. The popular opinion, perpetuated by our friends at Jalopnik, is that this is the engine for Lambo's Gallardo replacement, rumored to be called the Cabrera. This is a sound guess, although the naming of the site, Hexagon Project, makes us think that there's more to it all than just the Cabrera's new engine.

Lamborghini to reveal Aventador SVJ with new Nurburgring lap record?

We'll soon be seeing the Lamborghini Aventador Superveloce J, and rumor has it that we'll be seeing a new production car lap record at the Nurburgring to go with it. Remember, last year the Huracan Performante lapped The Green Hell in 6:52.01, then in September the Porsche 911 GT2 RS bettered that with a time of 6:47.25. Lamborghini supposedly wants its record back, and has used the track-biased Aventador SV J to set a lap about two seconds quicker than the Porsche. Both vehicles take liberties with the phrase "production car." Porsche built just 1,000 of the 911 GT2 RS, and the Aventador SV J is expected to come in numbers well below that. The Italian carmaker only built 600 of the Aventador SV. The J, in a circular bit of word logic, stands for the Spanish word "Jota," and is how to pronounce the letter "J" in Spanish. Lamborghini has used the appellation three times before on extra-special special editions: a one-of-one Miura, on 30 Diablo SE30s, which were track versions of the 30th Anniversary Diablo SE, and a one-of-one Aventador. Odds are the newest Jota will maintain respect for such limited numbers. The Aventador SV J's been captured on all kinds of video running hard at the 'Ring. Last week, Instagram user 43lambo posted on the new lap record. When Autocar asked Lamborghini about it, the carmaker didn't respond to queries. In 2015, the 630-horsepower Aventador SV set a time 12.5 seconds behind the Porsche. The SV J should up the 6.5-liter's V12 output to between 780 and 800 horsepower, lose a substantial amount of weight, and benefit from a suite of serious aerodynamic aids like a larger front splitter, that sculptured rear wing, and a high-mounted dual-exhaust blown diffuser. A rumor from a few months ago said the SV J had already set a time of 6:54 while navigating traffic and a coned-off section of track. If that's true, it seems entirely within the realm of possibility that, without interruptions, the new V12 Lamborghini could establish a record. We should find out soon. Tangential rumors also say the Lamborghini Urus nailed a 7:47 lap at the 'Ring, which would make it the swiftest SUV around the 'track, eclipsing the 7:51.7 time set by the Alfa Romeo Stelvio Quadrifoglio. Related Video: