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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini Huracan LP 610-4 Spyder opens up in Frankfurt

The Lamborghini Huracan is still a fairly fresh member to the supercar scene, but at the Frankfurt Motor Show, Lamborghini is giving its wealthy clientele an open-air variant of the V10 with the newly unveiled LP 610-4 Spyder. The introduction finally gives the brand a natural successor to the discontinued Gallardo Spyder. Mechanically, buyers are still getting a Huracan with its 5.2-liter V10 pumping out 602 horsepower (the 610 in the name is in metric ponies) and 413 pound-feet. A seven-speed dual-clutch gearbox routes power to all four wheels. Performance is quite brisk, with the sprint to 62 miles per hour coming in 3.4 seconds and to a top speed of 201 miles per hour. One thing the hardtop obviously can't match is the power-retracting roof that can open up in just 17 seconds at speeds up to 31 mph. Lambo's designers didn't just take a saw to the top and go sip an espresso, either. The roofline is thoroughly resculpted behind the seats both for improved aesthetics and to direct airflow around the occupants. When the roof is down, it's easier to spot the new nacelles that run down the rear of the supercar. Ducts in those bits help reduce turbulence, and they look great too. Another cool touch is that the rear glass is power operated and can be opened to let the V10's roar into the cabin. The first Huracan LP 610-4 Spyders arrive in spring 2016. Lamborghini is setting prices in Europe at 186,450 euros before taxes ($210,111 at current rates). The actual US figure could be somewhat different, though. Related Video:

Lamborghini's path to the future is paved with forged composites

As far back as 1983, Lamborghini has been researching carbon fiber for automotive use. The automaker felt confident enough in its ability to work with the high-tech material in 1985 that a team led by Maurizio Reggiani, now the Lamborghini Board Member in charge of Research and Development, crafted a revolutionary Countach with a chassis made almost entirely of hand-laid carbon fiber. The result was spectacular in that the car's chassis weighed about half of its all-metal counterpart. It turned out that first foray into carbon fiber was just as spectacular when it was finally tested for crashworthiness, but in a completely different way. Catastrophic would be an appropriate word, according to Paolo Feraboli, who now leads Lambo's brand-new Advanced Composite Structures Laboratory in Seattle, Washington. Proving how far Lamborghini has come since that ill-fated carbon-fiber Countach Evoluzione, Feraboli told us during the ACSL's grand opening that today's Aventador, which boasts a high-tech carbon chassis, aced its very first crash test in 2009. Chalk that success up to high-tech computer modeling and the practical application of lessons learned over several decades of trial and error. The dull red monocoque of that crashed Aventador now hangs on the wall at the ACSL like a functional piece of art, a reminder of Lamborghini's cutting-edge milestones of the past. Lamborghini's future will be hewn from what the company calls forged composites. First seen on the stunning Sesto Elemento Concept from the 2010 Paris Motor Show, the patented carbon-forging process forgoes hand-laid sheets, injected resins, and high-heat autoclaves. Instead, wads of randomly oriented carbon fibers that sort of resemble the kind of dough you'd use to make pasta undergo a three-minute press inside a mold. The resulting parts are just as strong as other carbon-fiber bits, but can be mass-produced at a fraction of the cost. While it's true that cost is often a secondary consideration for high-end supercars, it's still relevant. By reducing the cost and increasing the scale of composite pieces, Lamborghini can then afford to spend more money on other parts of the car. It's not just body panels and chassis components that Lamborghini thinks it can build using forged composite technology. The Sesto Elemento featured forged-composite suspension control arms that haven't yet made it into production, but probably will soon.