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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini Huracan STO First Drive Review | No shortage of show

Malibu, Calif — ThereÂ’s no shortage of show in LA. From studio moguls rolling in ultraluxe sedans to wannabe racers using freeways as their own personal circuits, the city of Angels explodes with vehicular energy— much of it, inauthentic. And then thereÂ’s the 2022 Lamborghini Huracan STO. Slathered in scoops, spoilers, and ducts, the Huracan STO looks like every go-fast visual cliche brought to life, a caricature of real deal racecars. This one is even finished in blue and orange, a sort of flamboyant take on Gulf livery. But the STOÂ’s story is actually authentic. The last Huracan variant approaching this level of hardcore was the Huracan Performante (2017-2019), which many (including this author) credited as the brandÂ’s first credible track weapon. The subsequent Huracan EVO was launched at BahrainÂ’s F1 circuit and loaded with ambitious tech. However, its chassis setup, which combined four-wheel steering and a variable steering ratio, lacked the consistency and edge needed for serious track driving.  This time around, the STO draws legitimate inspiration from LamboÂ’s Super Trofeo and GT3 race cars, which have helped the brand claim more than 100 GT3 wins and three outright Daytona 24 Hours victories in a row. Not a bad starting ground in a bid for relevancy. The STOÂ’s intricate skin is 75% carbon fiber, helping shed some 95 pounds over the Performante. And while it claims 37% more aerodynamic efficiency over its predecessor, the STOÂ’s massive, three-way adjustable rear wing manages a staggering 926 lbs of downforce at 174 mph, which is 53% more than the Performante. Aiding the effort are magnesium wheels and a 20% lighter windshield. Though Lamborghini only publishes dry weight figures (and the STO claims a mere 2,950 lbs without fluids), itÂ’s fair to say that featherweighting has been aggressively pursued. The suspension is more aggressive due to stiffened bushings, revised stabilizer bars, and an updated magnetic adaptive damper setup. Oh, and the frunk? In yet another motorsports nod, itÂ’s designed to accommodate a full-face helmet. The STOÂ’s 5.2-liter V10 produces the same 640 metric horsepower as the Huracan EVO (that would be 631 in the horsepower you're more familiar with). For reference, that figure is actually more than LamborghiniÂ’s GT3 and Super Trofeo race cars, which are both rated at 620 metric horsepower — though the GT3Â’s engine is limited to 550 metric hp in order to conform to the FIAÂ’s balance of power regulations.

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.