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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.

Lamborghini unveils 50th anniversary Aventador Roadster and Gallardo

Though hardly moving into Porsche levels of 50th Anniversary celebrations, Lamborghini is taking its own golden jubilee pretty seriously. The Italian company treated the world to a 50 Anniversario version of the Aventador LP720-4 earlier this year in Shanghai. At this year's swanky show at The Quail during Pebble Beach weekend, Lamborghini is showing off the convertible version of the car, the very sultry Aventador LP 720-4 Roadster 50 Anniversario.
What's more, the company has brought along the anniversary-treated Gallardo LP560-2 50 Anniversario as well, which we officially saw for the first time in China. Hey, a stage full of Lambos is no bad thing in our book.
As the coupe version before it, the 50th Anniversary Aventador has been massaged to make a full-bodied 720 horsepower from its stunning 6.5-liter V12, as well as done up with special edition paint and badging. A subtlety redesigned front splitter will call out the limited run Aventador Roadster to those in the know, too. Enough reading; check out both the Aventador Roadster and the celebratory Gallardo, live from the show stand at The Quail, in our attached galleries of images.