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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Huracan LP610-4 Avio is ready for takeoff

The 760-horsepower Lamborghini Centenario understandably gets most of the attention at the Italian supercar maker's Geneva Motor Show booth this year, but the company has the limited edition Huracan LP 610-4 Avio on display there, too. This coupe doesn't have the Centenario's vast array of exclusive parts or any mechanical upgrades at all. Instead, the aviation-inspired model's buyers get special colors and additional standard equipment. You can easily spot the Avio edition from the outside from its white or gray flourishes on the lower portion of the mirrors, side sills, the front spoiler's lip, and a double stripe down the roof and hood. Customers can also order five new colors: pearlescent finish Grigio Falco and matte shades of Blu Grifo, Grigio Nibbio, Grigio Vulcano and Verde Turbine. The final exterior tweak is a small L63 emblem on the doors, which stands for Lamborghini and the company's founding in 1963. Inside, customers find a combination of black leather and hexagonal-pattern Alcantara upholstery with white stitching. Lambo also puts the L63 emblem on the seats, and there's a hand-enameled plate on the driver's side window. In addition to the upgraded surfaces, the Avio comes standard with a lifting system, cruise control, and GPS, which should probably come every version of the supercar. Lambo will limit the Avio to 250 units, and they'll start arriving at dealers in Europe this summer. Related Video: LAMBORGHINI INTRODUCES A HURACAN SPECIAL EDITION AT THE GENEVA MOTOR SHOW: THE HURACAN LP 610-4 AVIO Sant'Agata Bolognese/Geneva, 2 March 2016 – Alongside the Lamborghini Centenario, the Lamborghini Huracan LP 610-4 Avio will make its debut at this year's Geneva Motor Show. Produced in a run of only 250, this special edition's name, colors and materials pay tribute to the world of aviation and aeronautics. From the outset, Lamborghini has been inspired by powerful fighter jets, from which it has borrowed technological, aerodynamic, ergonomic and stylistic solutions. References to the aeronautical world in Lamborghini's current product line include digital instrument clusters; controls located on the center console as in airplane cockpits; the red engine 'start' button; the tight stylistic language of exterior lines; and a broad range of matt exterior finishes. The new Huracan Avio offers a host of premium functional features in its standard configuration including lifting system, cruise control and GPS*.

Lamborghini to show Gallardo replacement concept in Frankfurt

Lamborghini will give us a big clue as to the look and feel of the impending replacement for its Gallardo model at this September's Frankfurt Motor Show. According to a report by Autocar, the Italian supercar maker will have a concept car in Frankfurt that will preview a 2015 replacement for the current Gallardo (pictured above).
While nothing is set in stone, the word is that Lamborghini is still considering "Cabrera" as the Gallardo-successor's name. We didn't know the company had so many Tigers fans, but the Autoblog Detroit office is stoked.
The same report tells us that the new Lamborghini, currently going by the internal designation LP724, will be based on the same platform as the second-generation Audi R8, rather than on the more exotic Aventador underpinnings. That means a modular spaceframe, aluminum and carbon fiber construction and a reduction in curb weight as a result - the target is less than 3,300 pounds. Even with the diet, the next Gallardo will be slightly longer than the current car, but about the same height and width.