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Lamborghini's first US Winter Accademia should be snow freaking cool

Though they are equipped almost exclusively with all-wheel drive, a Lamborghini might not be our first choice to drive in the snow. Not for practical reasons, anyway. But the idea sure does sound like fun – and probably more than a little bit educational, too. That's why Lamborghini established the Winter Accademia. Similar to the warm-weather Lamborghini Accademia we recently undertook at Laguna Seca, the Lamborghini Winter Accademia is a factory-organized advanced driving course, only this one takes place in the snow. The program was previously held only in Livogno, Italy, but the Bolognese automaker is now bringing it to the United States. Lamborghini will hold its Winter Accademia program during two sessions in early February at Snowmass in Aspen, Colorado (the same resort town where Ferrari held its winter driving program for the FF). During those sessions, pupils will have the chance to drive the Aventador and Huracan in the snow under the tutelage of factory instructors who will teach them techniques like emergency braking, drifting and lapping a makeshift roadcourse in the snow. Which sounds not only like a whole lot of fun, but like good skills to anyone who doesn't want to put their high-performance sports car in the garage for the entirety of the winter season. LAMBORGHINI ANNOUNCES FIRST-EVER NORTH AMERICAN WINTER ACCADEMIA FOR 2015 High Performance, Dynamic Ice and Snow Driving Coupled with Once-in-a-Lifetime Opportunity in Aspen/Snowmass HERNDON, Va., December 9, 2014 – Lamborghini Squadra Corse is gearing-up for its first-ever North American-based winter driving school. The 2015 Winter Accademia at Aspen/Snowmass will provide driving enthusiasts and brand aficionados an opportunity to push exclusive Lamborghini cars and themselves to the limit. For those who crave the opportunity, the Lamborghini Winter Accademia program, which takes place February 5-7 and 6-8, 2015 in Aspen/Snowmass, Colorado, will allow enthusiasts to experience the all-wheel-drive supremacy of the Aventador LP 700-4 as well as the Huracan LP 610-4 on ice and snow. Under the guidance of passionate, professional Lamborghini instructors, participants will not only handle critical winter-driving conditions, but learn techniques exclusive to the Lamborghini Winter Accademia Program.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Audi reportedly shoots down $9.2 billion investor bid for Lamborghini

Volkswagen is open to divesting some of the brands in its portfolio, but it hasn't put a "for sale" sign on in front of Lamborghini's lawn yet. The firm allegedly shot down a big offer for the brand from a group of investors. Quantum Group SA, a newly-established holding company based in Zurich, Switzerland, made the non-binding offer in May 2021, according to anonymous sources who spoke to WardsAuto. The publication adds the group is ready to spend 7.5 billion euros (around $9.2 billion at the current conversion rate) to buy the entire Lamborghini division from Audi. The sale would include the brand, its intellectual property (like its trademarks and patents), its historic factory in Sant'Agata Bolognese, and its racing division. Full details about the proposed acquisition were closely examined by top Volkswagen executives, including company CEO Herbert Diess and Audi boss Markus Duesmann. While the offer sounds like it's neatly packaged, Volkswagen replied that it's not having a garage sale. "Lamborghini is not for sale. This is not the subject of any discussion within the group," a company spokesperson told industry trade journal Automotive News. These comments are in line with the ones made in December 2020. Quantum's aim wasn't to sever all ties with Volkswagen. It planned to turn Lamborghini into "a spearhead for innovation by consistently implementing new clean drivetrain technologies" across the range, a strategy that's already in the pipeline; Lamborghini announced it will electrify in the 2020s and launch its first series-produced EV. Investors also hoped to sign a five-year supply agreement with Audi, and to create what they called an Advanced Automotive Innovation Center headquartered somewhere in Lower Saxony, the German state Wolfsburg is in. In late 2020, when rumors about an imminent Lamborghini spin-off were rampant, Volkswagen stressed it had no plans to sell the Italian supercar manufacturer or to find a new home for Ducati, which Lamborghini owns. Unverified reports claim a chunk of the company could be listed on the stock market in a bid to raise revenue, however. Bugatti is another part of the Volkswagen empire that Diess and his team allegedly wanted to trade in to fund the group's pivot towards electric powertrains. In September 2020, reports claimed top executives had approved swapping the storied French carmaker and its assets for a significant stake in Croatia-based Rimac that would be transferred directly to Porsche.