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Lamborghini officially reveals new Veneno Roadster

Sexy or vulgar - whatever you thought of the Veneno which Lamborghini unveiled at the Geneva Motor Show this past March, it didn't much matter. Because by the time we saw it, all three examples were already bought and paid for... at the equivalent of $3.9 million each. But if you had that much cash burning a hole in your pocket and lamented missing out on the opportunity to put one in your driveway, we've got good news, because Lamborghini has just confirmed another nine examples to be built. Only this time, it's got no roof.
Now officially confirmed after leaking out the other day, the Lamborghini Veneno Roadster features the same radical styling, extreme competition-derived aerodynamics, carbon-intensive construction and twelve-cylinder powertrain as the coupe that proceeded it and which we enjoyed photographing for your viewing pleasure just last month. The principal difference, of course, is the open-air cockpit, which offers no protection from the elements whatsoever: no fabric umbrella contraption, no removable glass or metal panel, nothing to get between your dome and the air rushing by at 220 miles per hour. That's the same top speed as the coupe, while the 0-62 run takes just a fraction of a second longer at 2.9 seconds. But we doubt you'd notice the difference with that 6.5-liter V12 revving just behind your ears.
It's the same engine and seven-speed ISR gearbox that powers the Aventador, only tuned up to 750 horsepower for the Veneno. And it should have more power, because at 3.3 million euros (about $4.5 million, give or take a Gallardo), the Veneno Roadster isn't just $600,000 more expensive than the Veneno coupe, it's also more than ten times the price of an Aventador. Still with us? You can scope out all the details in the press release below and browse through the photos in the gallery above for a closer look.

Lamborghini Aventador Pirelli Edition available this summer

Lamborghini offers buyers incredible levels of performance combined with angular, avant-garde styling That grabs everyone's attention. Now, the Italian brand is giving its customers the chance to flaunt their supercars even more with a new Aventador Pirelli Edition. Designed to celebrate Lamborghini's relationship with Pirelli that goes back to the tires on the original 350 GTV prototype, these special-edition Aventadors keep all of the high-performance mechanicals and add a little extra to show off in two available looks. The first paints the roof, pillars, mirrors, engine cover and intakes matte black and gives the body a high-gloss finish in the buyer's choice of six colors. Alternatively, the supercars can have gloss black for those portions and paint the rest of the bodywork in a choice of four matte shades. Either the coupe or roadster can be ordered this way. Regardless finish, all of these Aventadors get a thin, red stripe over the roof, engine cover, mirrors and air intakes. The whole look is completed with red brake calipers (yellow for Rosso Mars models) and gloss-black wheels. As should be obvious, these editions wear the Pirelli tires, specifically P Zeros. The interior carries the motif inside. The seats are clad in black Alcantara and feature red stitching along with Lamborghini and Pirelli crests on them. The red stripe from the outside also covers the ceiling and seats, too. Naturally, a plaque identifies these models as part of this special-edition series. The Aventador's usual mechanical bits hide underneath the two-tone look, meaning each is powered by a 6.5-liter V12 pumping out 691 horsepower with power going to all four wheels. The Pirelli Editions are available for order now and deliveries start in the early summer of 2015.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.