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Chinese patent filing may mean Lamborghini Urus closer to production

The Urus SUV still hasn't received the official green light for production, but that hasn't stopped Lamborghini from protecting its performance crossover in the land of stolen vehicle designs. These patent drawings submitted in China show what appear to be the Urus in the same concept form that we first saw last year at the Beijing Motor Show.
Last we heard, the Volkswagen Group had put development of the Urus on hold even though, more recently, the Bentley EXP 9 F (aka, the Falcon) has reportedly been given the nod. Although the existence of these patent images don't necessarily mean the Urus is going into production, they are at least another excuse to debate the SUV's stealth-bomber-style lines.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Watch Tesla Model X P100D drag race Lamborghini Aventador SV

It's always fun to see the performance capabilities of electric vehicles, and we haven't yet tired of watching Teslas go up against supercars, street racers, even airplane s, win or lose. DragTimes fed the world another Tesla drag race video this week, pitting a Tesla Model X P100D with Ludicrous+ against a Lamborghini Aventador SV powered by a 6.5-liter V12 (and worth $530,000) in a quarter-mile challenge at Palm Beach International Raceway. The Model X gets a better start off the line, and ends up finishing just 0.05 seconds ahead of the Lamborghini (which was quickly catching up at the end). While the Lamborghini was technically faster (with an elapsed time of 11.281 seconds and a speed of 129.38 miles per hour), the Model X finished the quarter mile in 11.418 seconds at 117.95 miles per hour, which DragTimes notes is a world record for an SUV. The difference in the sound between the two vehicles is striking, as we find from the separate camera views. The Lamborghini absolutely screams, while the Tesla just whistles in the wind a bit. After the Model X, the Lamborghini takes on a Model S P100D. It almost looks like the Aventador jumps the gun a bit (but it doesn't get a red light, and shows a reaction time of just .008 seconds with some well-timed wheel spin), and ends up finishing 0.15 seconds ahead of the Model S. The Tesla's elapsed time was 10.947 seconds at 119.71 mph, while the Lamborghini's ET was 11.164 seconds at 129.08 mph. These races showcase the mighty acceleration of the P100D Teslas. While the traditionally powered supercar is faster at the high end, the low-end shove of the EVs prove them to be great drag cars, even weighing over 5,000 pounds. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube: DragTimes via Teslarati Green Motorsports Lamborghini Tesla Green Automakers SUV Electric Supercars Videos world record drag race lamborghini aventador sv p100d