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Lamborghini reveals Asterion LPI 910-4 hybrid hypercar concept

There are automakers that roll out concept cars regularly as a matter of course, and there are those that rarely do. Lamborghini falls squarely in the latter category, which makes the vehicle you see here - revealed just a day before the Paris Motor Show - such a rare treat.
It's called the Lamborghini Asterion LPI 910-4, and if you're familiar with Sant'Agata nomenclature, you're probably already picking apart its specs based on those letters and numbers: LP for longitudinal posterior, telling you this is, like all other contemporary Raging Bulls, a mid-engined supercar. 910 tells you how much metric horsepower it packs. The 4 tells you it's all-wheel drive. But along with the name Asterion, borrowed from a mythical minotaur (a hybrid man-bull, for those unschooled in Greek mythology), it's the letter I - standing for "Ibrido" - which speaks of the novelty of this concept.
That's right, you're looking at the first gasoline-electric hybrid Lamborghini. A plug-in hybrid, in fact, that can travel 31 miles on electricity alone. The powertrain combines the 5.2-liter V10 and seven-speed DSG from the Huracán (good for 610 metric horsepower) to a trio of electric motors (good for another 300) to bring total output up to a claimed 910 - equivalent to 897 hp by our standards - assuming all four motors are running at peak output at the same time. That makes it the most powerful Lamborghini we've ever seen, and puts it in league with the McLaren P1 and LaFerrari. The result is a 0-62 time quoted at three seconds flat and a top speed of 199 miles per hour, or up to 78 mph in pure electric mode.

Lamborghini to announce new Cabrera before Christmas

After ten long and sleek years of production, Lamborghini recently built its last Gallardo. But don't expect the Bolognese automaker to go without an entry-level model for long.
A few days ago, Lamborghini started teasing the Cabrera, as the Gallardo's successor is expected to be called. Now the latest intel suggests that Sant'Agata will announce the first details of its next ten-cylinder supercar before Christmas ahead of the car's official unveiling sometime in the new year.
The Cabrera is expected to follow a similar mid-engine, all-wheel-drive layout as the Gallardo it replaces, only this time producing 600 or more horsepower from its upgraded 5.2-liter V10 engine.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.