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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Super-rare Lamborghini Miura SV Jota promises to break records

The prototypical mid-engined exotic, the Lamborghini Miura is fast becoming a collectors' favorite. While they were trading hands at around a quarter of a million dollars less than a decade ago, prices have been skyrocketing, with the last few examples to go up for auction trading at over a million. But this particular example is expected to fetch well over $2 million when it crosses the block later this month. That's because this is no ordinary Miura – it's an SV Jota, one of only five or so originally made by the factory in Sant'Agata Bolognese. A pet project of the company's Kiwi test driver Bob Wallace, the Jota project was meant to explore what would happen if Lamborghini went racing. Old man Ferruccio wasn't interested though, and the original Jota prototype was destroyed. Word soon got out, however, of the Jota's modifications, and a handful of customers sent their Miuras back to the factory to be upgraded to Jota specification. With so few Miuras built to Jota specification, it's rare to see one trade hands. The last one we saw actually sell at auction went for $1.15 million in October 2010, but this particular example is estimated to rake in between $2 million and $2.6 million at RM's upcoming auction in Arizona on January 15-16. In fact, the last time this particular one crossed the block, it failed to sell despite a high bid of $2 million. Chassis number 4892 was initially ordered new from the factory as a Miura SV in 1971 by a customer in Rome in white with a blue interior. Within the following three years, it returned to the factory for Jota upgrades, and was then sold to a customer in Japan where it resided until moving to the US in 2007, taking top honors at the William K. Vanderbilt Jr. Concours d'Elegance in Rhode Island. Despite its excellent condition, it underwent a comprehensive two-year restoration, and its authenticity has been certified by numerous experts, including by the late Bob Wallace himself. If it sells this time around, data from Sports Car Market tells us it will smash the record for Miuras and challenge even the $2.5 million paid for a Reventon in 2009 and the $2.16 million paid for Bertone's one-of-a-kind Lamborghini Marzal concept in 2011 to take its place among the most expensive Lamborghinis ever sold. Featured Gallery 1971 Lamborghini Miura SV Jota #4892 View 31 Photos News Source: RM Auctions, Sports Car MarketImage Credit: Sean Smith/RM Lamborghini Auctions Supercars Classics rm lamborghini miura

Lamborghini Urus prototype spied lapping the Nurburgring

The Lamborghini Urus is coming on December 4, just days after the end of the 2017 Los Angeles Auto Show. The Italian automaker's first SUV has been in development for years, but things are finally coming to a climax. Crossovers are hot, so we wouldn't be surprised at all if the Urus becomes Lamborghini's best-selling model. As such it needs to look, sound and drive like a vehicle worth of the charging bull badge. Thanks to YouTube channel Stateside Super Cars, we have some new video of the new Lambo lapping the Nurburgring. The Urus will be powered by a 4.0-liter twin-turbo V8 making 650 horsepower. This is likely to be a hopped-up version of Audi's 4.0-liter twin-turbo V8. In fact, you can see a new Audi A8 with that engine lapping the 'Ring just behind the Urus prototype. The video gives us a small taste of the exhaust note, giving a deep low burble with a few cracks and pops on lift-off. The 'ute is still covered with a wrap, but you can make out the basic appearance. It doesn't look too far off the concept we saw a few years ago, with an aggressive roofline and a distinctly Lamborghini front fascia. Look for full details in just over a month. Related Video: