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Watch this bright-orange Lamborghini Hurac?n shoot a commercial

As one of the most prestigious sports car makers on the planet, Lamborghini doesn't have much of a need for commercials - the German-owned, Italian brand's cars speak for themselves. It strikes as rather odd, then, that Lambo's new Huracán was spotted zipping around a downtown area with a full camera crew in tow.
Whatever Lamborghini is up to is rather irrelevant, because this video marks one of the very first occasions where we get to see and hear the Gallardo replacement in action. This is also the first appearance of an orange Huracán that we can recall - previous examples were yellow, grey or white - and it looks quite nice in one of Lamborghini's distinctive shades. That mid-mounted V10 offers up a filthy howl that echoes off the buildings, though the sight of the Huracán as it slices through a slalom made up of dumpsters might be the only thing that can trump that raucous engine note.
As you can see below, our trusty spies managed to get some snaps of the new, mid-engined Lambo from a number of new angles. Have a look at both the video and the pics by scrolling down.

Atelier Jalaper's new watch made from Lamborghini Miura bulkhead

Last August, French watchmaker Atelier Jalaper announced itself with an automatic timepiece whose dial was cut from the hood of an Aston Martin DB5. The next collection is ready, this one with an Italian flavor. After another lengthy search, the company located a burned-out Lamborghini Miura P400S in Avignon, France. We're told a section of the aluminum bulkhead between the engine and the trunk escaped the fire, and with this, Atelier Jalaper created the AJ-P400. Instead of the Miyota automatic movement used in the DB5's AJ-001 and AJ-002 watches, the AJ-P400 is based around a Sellita SW200-1 manual caliber. Anyone without a watch winder will need to restore the power reserve after about 45 hours. The oval-shaped 39.5-millimeter satin-finished steel case shows off the first Miura connection: An oval outer bezel surrounding a circular dial, recalling the oval "eyelash" treatment around the Miura headlights. The chapter ring around the bezel comes in four colorways close to original Miura hues of Azzuro Cielo (blue), Verde Miura (green), Arancio Miura (orange) and Nero Cangiante (black). The Miura wreck provides the aluminum dial, its face textured and anodized matte black. The lengthy hash marks and somewhat crowded numbers are inspired by the Miura's speedometer. At bottom, instead of a Lamborghini logo and unit indicator, the watch shows the power reserve meter. And the band makes a callback to Miura seats. Last year's Aston Martin watch was produced in a run of 1,200, costing from ˆ800 ($852 U.S.) to ˆ1,150 ($1,225 U.S.). The Miura timepiece will be more rare and more dear, coming in a run of 400 examples, each costing $2,000. Orders are open now, the first samples to be delivered in July. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Huracan blown up to create 999 NFTs

The Internet continues to hone its ability to commercialize intangibles. In this case, the situation begins with a tangible, so we'll start there. According to cryptocurrency news outlet The Block, an investor purchased a real car, a 2015 Lamborghini Huracan, for real money. Then, an artist going by the handle Shl0ms led a team of about 100 people who worked together to blow up the Italian supercoupe and turn its bits into 999 non-fungible tokens, known as NFTs, and sell the tokens at auction. The artist, the team, the explosion, and the bits are materially real — every one of them can be touched and squeezed, were one to desire. After that, well, things get digital.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Shl0ms told Fortune that his crew experimented with explosives for two weeks, looking for the right bang to bring in the most bucks. When that was decided, they took the Huracan to the desert and put a "federally licensed explosives engineer" in charge of the boom, and used high-speed cameras to capture the detonation. The collective then gathered the Lamborghini pieces, choosing 999 of them to be filmed in short 4K clips of "exquisitely filmed fragments" rotating against a black background. These videos are the non-fungible tokens going up for sale. Of those 999 video segments, 111 are reserved for the people behind the project. The remaining 888, labeled the "$CAR" group, will be listed in a 24-hour auction starting February 25, bids beginning at .01 Etherium coin (ETH) — a cryptocurrency — which is about $26 USD at current exchange rates.   So the short story is: Guy blows up Lamborghini, makes 999 videos of 999 exploded bits, sells videos online. For anyone not clear on the exclusively digital nature of the NFT, none of the winning auction bidders will get a leftover piece of Lamborghini. In answer to a tweet asking about the shards, Shl0mo tweeted that "the fragments are either large, dangerous, greasy, or all 3 and will be kept in secure storage for the foreseeable future." We know that money is one of the reasons for this endeavor. Shl0ms — who's apparently made about $1 million from "NFT art experiments" — also has precedent for this work. He destroyed a urinal akin to the one made famous in 1917 by artist Marcel Duchamp, then sold 150 NFTs of video clips of the leftover bits in 2021. That NFT collection raised $500,000.