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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Urus accidentally revealed in driving mode trailer

In the lead-up to the launch of the Lamborghini Urus, the company has been posting trailers demonstrating the SUV's various drive modes. The latest of them shows off the "Corsa" track mode, but it shows off even more than that. As previously reported by Road & Track and CarScoops, an early version of the trailer, a clip shows the various modes on screen next to a completely uncovered version of the production Urus. Lamborghini has since removed that version of the trailer, replacing it with a different video. The new one zooms in on the lower screen to avoid showing the actual SUV. But because this is the Internet, once the first version was out, there was no going back. Above, we have the old trailer posted by another YouTube channel, and the image of the Urus is visible at the 12-second mark. But we've also provided a screenshot in case you don't catch it. For fans of the Urus concept, the image is pretty much good news. It looks extremely similar to the concept, full of angles, a fastback roofline that drops quickly to the tail and a very angry-looking fascia. The headlights seem to have a bit less of a squinty scowl, and the grille now has some toothy additions at the bottom of the bumper. But overall, it's basically the Urus concept brought to production. We also get some decent looks at the interior. There are three screens in total: one for the instrument panel and two for infotainment. The bottom of those two appears to be used for climate control. The drive modes and shifter controls are in the center around the starter button. They all seem to use big levers that look like miniature throttle controls from a plane or boat. We'll learn more and see more when the Urus makes its debut on December 4. Related Video: Image Credit: YouTube / The Wheel Network, YouTube / Lamborghini Lamborghini Crossover SUV Luxury Performance Videos

VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video: