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Lamborghini and Bentley rack up record sales in 2022

Sister companies Lamborghini and Bentley independently announced that they set a sales record in 2022. Both firms posted a big increase in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce released their own record-breaking 2022 sales figures. Lamborghini delivered 9,233 cars in 2022, an increase of 10% over 2021 (which was a record year as well). Its best-selling model is the Urus, which accounted for 5,367 deliveries (a 7% increase over 2022). That's not surprising; SUVs sell well. What's rather stunning is that Huracan deliveries soared by 20% to 3,113 examples in 2022. Finally, Lamborghini delivered the last 753 examples of the Aventador. Geographically, the United States remains Lamborghini's biggest market; the company delivered 2,721 cars there in 2022 (an increase of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) followed by Germany (808 cars; up 14%), the United Kingdom (650 cars; up by 15%), and Japan (546 cars; up 22%). All told, deliveries in the EMEA region(Europe, Middle East and Africa) jumped by 7% to 3,484 cars. The company's outlook for 2023 is bright. It will notably unveil the Aventador's hotly-anticipated successor, and the yet-unnamed model will stand out as its first series-produced hybrid model. Its historic factory in Sant'Agata Bolognese, Italy, will keep busy as well. "We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list," said company boss Stephan Winkelmann. While it's too early to tell if 2023 will be another record year for Lamborghini, executives stress that they want to keep the company's growth in check. The aim isn't to rival, say, BMW in terms of volume. "The idea will always be to have one car less than demand," Andrea Baldi, the head of the Americas region for Lamborghini, told Autoblog in 2022. "We will never become unexclusive. That is a promise." Bentley is celebrating for many of the same reasons: It sold 15,174 cars in 2022, an increase of 4% over 2021 and its first annual result above the 15,000-unit mark. Here again, there are some interesting surprises hidden in the numbers. Its best-seller was the Bentayga, it represented 42% of the firm's sales, and 2022 was the big SUV's most popular year — that's an impressive feat for a car released in 2015. The Continental GT range represented 30% of sales and the Speed variant accounted for 31% of those. The Flying Spur represented the remaining 28%.

Lamborghini explains how (and why) it designed the Huracan Sterrato off-roader

Lamborghini broke new ground (literally and metaphorically) by launching an off-road-ready variant of the Huracan called Sterrato. It's not the brand's first off-roader; that branch of the family tree includes the LM002 built in the 1980s and the Urus. But it's the only Lamborghini that has made the improbable leap from the track to the trail. I sat down with Rouven Mohr, the head of the firm's research and development department, to find out how and why the Sterrato came to life. Interestingly, it started with a wild idea floated by executives during a dinner. [The following has been edited for clarity.] RG: What's the story behind this car? RM: I have a personal connection to this project. The basic idea was born at a dinner I attended the first time I worked for Lamborghini, in 2017. I was eating with Maurizio Reggiani, my former boss, and Mitja Borkert, our chief designer, right after a test of the Urus. We were so happy talking about how much fun the Urus is to drive on gravel, and we said, "This would be even cooler with a super-sports car." At that time, I was responsible for whole vehicle development. When I got back to the office, I decided to take an old Huracan durability test car that was scheduled to be scrapped and build a demo car. Everybody was so in love and agreed it was very cool, but based on other priorities the company decided to stop [the project]. When [CEO] Stephan Winkelmann returned to Lamborghini, he saw the car and asked why we didn't build it. So, we restarted the project. I'm back at Lamborghini now, and it's a big pleasure for me to bring this project to the market. RG: Beyond the cool factor, what was your goal during the project? RM: This car's mission is quite easy to explain. At Lamborghini, we always have two pillars. One is performance, which means pure numbers like top speed and lap times. It's not only Lamborghini [that can deliver this], however, because a lot of other brands also have the numbers. We are always looking for something unexpected that improves the driving thrill, the overall experience, and we recognized after testing the demo car that there is really nothing comparable from the perspective of pure emotional driving behavior on the market. The mission of this car is to bring maximum driving fun, not only on the track but also on low-grip surfaces. The mission of this car is transferring the driving experience that we have from the Huracan STO on the track to low-grip surfaces.

Lego Technic's first Lamborghini is a 1/8-scale, 3,696-piece Sian

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. The sold-out Lamborghini Sian FKP 37 represents a milestone in the company's history — its first production-bound hybrid, its most powerful street-legal car, and the first Raging Bull added to the Lego Technic catalog. Denmark's best-known brick builder turned the Sian into a monster of a kit made up of 3,696 pieces. They come together to form a 1/8-scale model that's over 23 inches long, five inches tall, and nine inches wide. We hope you have a big enough desk (or shelf) to display it on. Going big allowed designers to make the plastic Sian surprisingly realistic. Opening the scissor doors reveals a detailed cockpit with a steering wheel that turns the front wheels and a pair of shift paddles connected to a fully functional eight-speed sequential gearbox. Up front, there's a frunk containing a Lamborghini-branded bag and a unique serial number that unlocks special content, though neither Lego nor Lamborghini has shed light on what buyers will be able to access with it. Most of the space behind the passenger compartment is hogged by a naturally-aspirated V12 engine with movable pistons, carbon fiber-like trim, and a plaque showing its hypothetical firing order. Builders will also need to mount Lamborghini-branded calipers onto the discs and assemble a movable suspension system on both ends. Lego's version of the Lamborghini Sian FKP 37 will be available on its website and in its stores on June 1. Other retailers (like toy stores) will begin receiving the model on August 1. Lamborghini told us it will cost $380. For context, the life-sized, 819-horsepower Sian is strictly limited to 63 examples worldwide and every example was spoken for before the model made its public debut at the 2019 Frankfurt auto show. Lamborghini hasn't revealed pricing for it, either, but it's reasonable to assume that it landed well into seven-digit territory. 2020 has been a good year for fans of scaled-down Italian cars sold with some assembly required. Lego Technic's first Ducati, a Panigale V4 R, made its debut in April as a 12.6-inch long, 646-piece kit with a two-speed transmission. In March, the rear-engined Fiat 500 joined Lego's Creator Expert catalog in a box with 960 pieces. Related Video: