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Lamborghini has been developing an IPO strategy 'for a long time'

Porsche AG isn’t the only Volkswagen AG brand that has been quietly preparing for a potential initial public offering. Italian luxury-car maker Lamborghini has been developing a strategy how to present itself to stock-market investors since well before Volkswagen asked each of its brands to come up with virtual equity stories, according to the unitÂ’s Chief Executive Officer Stephan Winkelmann. “WeÂ’ve been working on this with other agencies in order to create clarity,” Winkelmann said. “As a brand, weÂ’ve done so for a long time, to show what worth, what value we have. Up until a little while ago, it wasnÂ’t so well known.” Porsche became EuropeÂ’s most valuable automaker last month, when its market capitalization overtook that of VW a week after its IPO in Frankfurt. The debut of the 911 maker was a bold move into public markets, which have been largely shut for most of the year. VW CEO Oliver Blume has said he sees the listing as a blueprint to unlock more value from the groupÂ’s brands that also include Audi and Bentley. “An IPO drill is exactly what you do to show the public how solid you are and what is in progress for the future,” Winkelmann said. “We have a clear story and strategy for that.” Audi, which oversees VWÂ’s premium brands, said last month there are no concrete plans for an IPO of Lamborghini. A previous push to potentially spin off the carmaker and motorcycle brand Ducati ran into opposition from labor leaders. Still, LamborghiniÂ’s recent profit gains -- including a 31.9% operating margin in the first half of this year -- make a solid case for a stock-market listing, said Michael Dean, an analyst at Bloomberg Intelligence. “An IPO is something that could potentially happen in the next 18 months, depending on market conditions,” Dean said. “A ˆ15 billion valuation is entirely justifiable and could be even higher, given the margin metrics.” LamborghiniÂ’s deliveries rose 8% to 7,430 vehicles in the first nine months of the year. Operating profit climbed 69% to ˆ570 million ($567 million). Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini teases Huracan Sterrato tackling terrain

6 things you should know about the Lamborghini Urus

Lamborghini has finally revealed its second SUV in history. The road-oriented vehicle has a 641-horsepower twin-turbo V8 and highly creased body panels. There are plenty of interesting factoids packed into its four-door shape. We highlight the most interesting of them, here. It's named after a breed of cattle. Though many Lamborghinis have been named after specific fighting bulls, this one is named after an entire breed. The extinct breed is called urus, or sometimes aurochs, that is closely related to Spanish fighting bulls of today. It's the first Lamborghini with active roll control. When a car gets tall and heavy, it wants to lean a lot more when cornering. To counter that, Lamborghini fitted the Urus with an active roll control system to help keep the body flat going through turns. It's also one of a number of technologies meant to improve handling, such as adaptive damping, rear-wheel steering ( borrowed from the Aventador S) and torque vectoring on the rear differential. It has huge wheels and brakes. Standard wheels on the Urus are 21 inches, but for those with a desire for bigger dubs, there are optional 23-inch models. These wheels are stopped by standard carbon ceramic rotors. The fronts are 17.3 inches in diameter, and the rears are 14.5 inches. It has the best weight-to-power ratio of any SUV. Besides having the highest claimed top speed for an SUV, and acceleration on par with the 707-horsepower Grand Cherokee Trackhawk, Lamborghini claims the Urus has the best weight-to-power ratio of any SUV on the market. That ratio, with the SUV's roughly 4,850 pound curb weight and 641 horsepower, is 7.57 pounds per horsepower. It is worth noting that the aforementioned Grand Cherokee Trackhawk is still close with a ratio of 7.59 pounds per horsepower. It can be mostly rear-wheel drive, but not fully. The big Lambo is all-wheel-drive all the time, with its Torsen center differential providing a default torque split of 40 percent to the front, and 60 percent to the rear. This can change all the way up to 87.5 percent to the rear depending on conditions, or it can shift 70 percent of the torque to the front. Its chassis is all steel and aluminum. Unlike the Lamborghini's sports cars that use extensive carbon fiber in the chassis, either for the passenger cell in the case of the Aventador, or for reinforcement as in the Huracan, the Urus has a steel and aluminum chassis. Related Video: This content is hosted by a third party.

Lamborghini invades Miami with Aventador parade, high-speed runs at airport [w/video]

Lamborghini is only starting to throttle the engines on its 50th anniversary celebrations. The company lined up fifty of its Italian jobs for a cannonball run down the south runway at the Miami International Airport, the Aventador Roadster breaking 200 miles per hour, then ran them all through the streets of Miami to be properly introduced to one of their most ardent clienteles.
Contrary to the appearance of the image above, no airplanes had to wait to taxi behind the ground-based flyers. Not that any of them would have had to wait long, though, since the 700-horsepower Aventador Roadsters were exceeding the lift-off speeds of commercial airliners by at least 30 mph.
There's a press release and a video below, along with a gallery of high-res photos of the day's events. Enjoy.