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2019 Lamborghini Urus shows off its drive modes

Urus: Rambo Lambo Part II is debuting in just under two weeks. The follow-up to the long departed Lamborghini LM002 takes a much different course than its rough-and-tumble forbearer. The Urus looks to be a genuine performance vehicle, albeit in the shape of a sharp and chiseled crossover. The new model is powered by a twin-turbo V8 making roughly 650 horsepower. This new teaser shows the Urus blasting around on some desert roads. Frankly, it looks like a riot. We know roughly what the exterior will look like, but this teaser is our first look at the Urus' interior. It looks to have the same digital instrument cluster from the 2017 Lamborghini Aventador S. There's also an Anima toggle switch that appears to flip through quite a few drive modes. Translating the Italian to English shows modes for street, sport, race, sand, land and snow. This is an SUV after all, and a pretty sweet-looking one at that. We don't yet have all the details for the new model, but its Dec. 4 reveal isn't too far off. Stay tuned for more. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Lamborghini Crossover SUV Performance

Lamborghini teaser previews rebirth of original Countach LP500

Lamborghini's Countach revival at last month's Monterey Car Week perhaps didn't quite make the splash the company was hoping for. Many critics skewered the reskinned Sian as a retro cash grab, leaving Acura's vague announcement of a new Integra at the same time to generate far more excitement on the interwebs. Now Lamborghini's teasing the return of another Countach, but we think this one will face sunbstantially less ire. Lamborghini posted a mysterious teaser to social media yesterday, but kept coy on what exactly it was. The teaser's text merely said, "50 years ago it paved the road to the future. Now it's back on the road," accompanied by a roaring V12 soundtrack. No image of the car is actually shown, but we do get footage of craftsmen crafting a fantastic bucket seat that looks like the love child of Irving Harper and Ludwig Mies van der Rohe sofas. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This is almost certainly a re-creation of the driver's perch of the original Countach LP500 concept that debuted on March 11, 1971, at the Geneva Motor Show. The yellow Gandini wedge would go into production in 1974 and sear itself into the imaginations of adolescents around the globe. However, this isn't a straightforward restoration project from Lamborghini's Polo Storico restoration center. After the show rounds, the Countach LP500 concept was used as a test mule, its 5.0-liter V12 reportedly destroyed and replaced with a four-liter closer to the production LP400's. Ultimately, according to Lamborghini, the concept gave its life in a 1974 crash test in order to homologate the production car. As the car was scrapped, it's technically not possible to restore the original. So, is Lamborghini re-creating the Countach LP500 concept? That part remains to be seen, but whatever it is, it'll likely be a better homage to the legend than the LPI800-4.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.