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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Ford Mustang challenges Lamborghini in amazing drift battle

Engines scream and tires billow with smoke as Vaughn Gittin Jr. and Daigo Saito stage a drift battle through an abandoned Japanese resort that looks like a Russian village in this stunning clip. The high-performance ballet of these amazing machines sliding around makes this one of the best videos of the year. To fight this duel, Gittin straps into his 550-horsepower Ford Mustang, and Saito meets the pony car's challenge with a drift-prepped Lamborghini Murcielago. The drivers hit a curving road and show expert car control as the men slide these very different vehicles just inches from each other. Eventually, night descends, and they add some fire to the scene to give the stunts a more apocalyptic look. The production values for this short clip are phenomenal, and the editing makes the viewer feel right in the middle of the action. If you want to get behind the scenes of this impressive display of drifting, Speedhunters did a great job capturing the event in photos. Related Video:

Lamborghini Huracan Sterrato prototype spied testing in the snow

Back in the summer of 2019, which seems like so much longer than two and a half years ago at this point, Lamborghini showed an interesting concept called the Huracan Sterrato. It was a lifted, widebody version of the mid-engine supercar, and its name literally translated to dirt. It was quite cool, and surprisingly grounded. And it must've been received well not just by us, but possibly customers, because these spy photos seem to indicate Lamborghini is working on a production model. There are a few indicators, but the most clear is the fact this test car has a noticeably taller ride height than its pavement-pounding predecessors. The concept, for reference, had an extra 1.85-inches of ground clearance. Furthermore, the prototype is sporting roof rails like those seen on the concept. Some other interesting additions that may or may not indicate plans for the production car include the skid plate up front, the additional lighting on the hood, and a new roof scoop up top. They're all clearly temporary additions, but the concept had bodywork that suggested some sort of skid plate, as well as auxiliary lighting. The roof scoop is a bit of a head-scratcher, though. We're not one to turn down a sweet mid-engine supercar scoop, but roof rails would seem to suggest carrying stuff on the roof, which would seem to directly block said scoop. On the other hand, that scoop could provide cleaner air when out in the dirt. Missing from the concept are the fat fender flares, but that's not too much of a surprise. We would expect the powertrain is basically the same as that of the Huracan Evo with a naturally aspirated V10 and all-wheel drive. It will probably have specific driving modes that adjust the traction and stability control systems for sporty, slippery driving conditions. We could also see the car being shown sometime either this year or next year, since it will likely be based on the current Huracan. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.