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2021 Lamborghini Urus Graphite Capsule is all about contrast

There are seemingly two reasons to buy a 2021 Lamborghini Urus. One is for the performance. The other is to stand out. The Urus does both well, but Lamborghini hopes the new Graphite Capsule model will further enhance the big Lambo's ability to catch attention. On the outside, the Urus Graphite Caspule gets one of four matte-finish paint colors for the main body, and one of four gloss paint colors for the accents, which are restricted to the front splitter, door trims, rear spoiler and wheel rims. The matte finishes come in black, white or a choice of two grays, and the accents are available in green, yellow or two choices of orange. The monochrome base paints let the boldly colored accents really pop. The exterior color scheme is reflected on the inside, where all the stitching and a few seat, dash and door panels are given the same color as the outside accents. The rest is finished in black. The aluminum trim is given a dark anodized finish, and the interior carbon fiber has a matte finish. A special option exclusive to the Graphite Capsule, as well as the Pearl Capsule model, is ventilated seats upholstered in Alcantara. Pricing has not been announced. Exact availability is also unknown, but it will be available on the current 2021 model. So it should be available very soon. Related Video:

Swedish man bests Kobe Bryant by jumping speeding Lambo

Way back in 2008, Los Angeles Lakers' shooting guard Kobe Bryant created a minor uproar with a viral video filmed and released by Nike. In it, the 16-time NBA all-star vaulted a moving Aston Martin. The promotional plug of the whole thing was that Bryant's ups were courtesy of his new Nikes, although he later admitted that "Hollywood" had a big part in the video.
This new video is allegedly real, though, and comes without the help of a promotional plug for a basketball shoe. It stars a Swedish man named Al the Jumper. Rather than an Aston Martin, Al jumps a Lamborghini Gallardo Superleggera, which is heading right for him at 80 miles per hour. It is, if it's as real as claimed, a very impressive feat, especially after seeing how handily Al clears the Lambo.
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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.