2004 Lamborghini Gallardo on 2040-cars

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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

2019 Lamborghini Urus shows off its drive modes

Urus: Rambo Lambo Part II is debuting in just under two weeks. The follow-up to the long departed Lamborghini LM002 takes a much different course than its rough-and-tumble forbearer. The Urus looks to be a genuine performance vehicle, albeit in the shape of a sharp and chiseled crossover. The new model is powered by a twin-turbo V8 making roughly 650 horsepower. This new teaser shows the Urus blasting around on some desert roads. Frankly, it looks like a riot. We know roughly what the exterior will look like, but this teaser is our first look at the Urus' interior. It looks to have the same digital instrument cluster from the 2017 Lamborghini Aventador S. There's also an Anima toggle switch that appears to flip through quite a few drive modes. Translating the Italian to English shows modes for street, sport, race, sand, land and snow. This is an SUV after all, and a pretty sweet-looking one at that. We don't yet have all the details for the new model, but its Dec. 4 reveal isn't too far off. Stay tuned for more. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube Lamborghini Crossover SUV Performance

Lamborghini Centenario | Autoblog Minute

Lamborghini debuted a limited edition car at the 2016 Geneva Motor Show. The Lamborghini Centenario is a car built to honor the 100th birthday of the Italian automaker's founder, Ferruccio Lamborghini.