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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini previews a supercar with no top, no windshield, and lots of power

Fall weather be damned, Lamborghini's racing division is developing a roadster that has no top and no windshield. It published an image of a camouflaged prototype to give enthusiasts an early look at the model. Carefully study the psychedelic wrap, and you'll notice the roadster's passenger door wears a decal that says "attenzione: macchina veloce aperta," which means "warning: fast open car" in Italian. If this alert sounds familiar, it's likely because the track-only SCV12 unveiled earlier in 2020 wore similar decals. This suspicious coincidence leads us to speculate we're looking at an open-top version of Lamborghini's latest limited-edition supercar. Its full design remains hidden, though the silhouette is vaguely reminiscent of the Aventador J's. While technical specifications have yet to be announced, the SCV12 connection suggests power comes from a naturally-aspirated V12 that develops over 830 horsepower. It's mounted directly behind the passenger compartment, and it spins the rear wheels via a new six-speed automatic transmission. Carbon fiber keeps weight in check, while numerous aerodynamic add-ons designed by Lamborghini Squadra Corse keep the four wheels on the ground. Lamborghini will release additional details about its enigmatic drop-top in the next few weeks. Our crystal ball tells us the model will make its debut as a limited-edition car not developed for the street, but the lucky few owners will have the opportunity to put it through its paces in a series of global events organized by the brand. Related Video:

Lamborghini Aventador LP 720-4 50 Anniversario is one helluva birthday present

While most 50th birthday parties include wacky and at least somewhat offensive gag gifts, Lamborghini will be celebrating its first 50 years with some incredibly exciting machines. Aside from the Veneno, the Italian automaker will also commemorate its first half century with new versions of the Aventador and Gallardo, which will both be on display at the Shanghai Motor Show.
The special Gallardo LP 560-2 50 Anniversario is a Gallardo with a unique paint scheme, a transparent engine cover and a few carbon fiber parts from the Superleggera, but the Aventador LP 720-4 50 Anniversario is where you'll find the true party favor. Confirming what leaked out earlier in the week, the Aventador LP 720-4 50 Anniversario squeezes an extra 20 horsepower from its 6.5-liter V12 compared to the "base" Aventador LP 700-4, which is accomplished with different engine tuning.
If the Aventador wasn't already flashy enough for you, the 50 Anniversario gets painted up in a two-tone paint job with a bright yellow Giallo Maggio exterior color over matte black for the lower portions of the car, along with gloss-black wheels. Lamborghini chose yellow because it has been the most popular color for its cars since the Miura. As for unique styling elements, the Aventador LP 720-4 50 Anniversario gets a revised front end with an extended splitter and bigger air intakes, and the rear fascia has been completely redesigned for better aerodynamics and engine ventilation.