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Lamborghini plans to reduce carbon emissions by 40% per car

Lamborghini has revealed its latest roadmap to a greener future, and it has a "new ambitious target": Reduce "enterprise emissions" by 40% per car by 2030. That's carbon emissions from across the entire value chain — the SantÂ’Agata Bolognese production plant, the cars, everything. Lamborghini laid out its Direzione Cor Tauri strategy, which displays the companyÂ’s commitment to achieving total carbon neutrality. The strategy started in 2023 with the release of Revuelto hybrid. In 2024, the company plans to launch a hybrid version of the Urus Super SUV and a second HPEV (high performance electric vehicle) that will replace the Huracan. By 2025, Lamborghini states, the carbon emissions of the actual vehicle fleet itself will be lowered by 50%.  Lamborghini also plans to launch its first full-electric model, Lanzador, in 2028 and then a year later will launch a full-electric super SUV. These new cars will help reduce fleet emissions by 80% by 2030. “The electric motor opens up new horizons in terms of dynamics and driving experience. It is the dawn of a new era for super sports cars, in which we are redefining the concept of sportiness, enjoyment and driving dynamics in sustainable terms. Our DNA will always be based on the concept of emotional performance,” said Rouven Mohr, chief technical officer. Stephan Winkelmann, chairman and CEO, said: “Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our SantÂ’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy. Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.” Lamborghini started its strategic plan for carbon neutrality in 2015 by making changes across the company. The chief manufacturing office stated the luxury brand sports car company made sure any new buildings had high-energy efficiency certifications, minimized the use of water in the paint shop and helped reduce energy consumption per vehicle by 36% in 2022.

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.