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2021 Lamborghini Aventador SVJ Xago is all about the hexagons

Every modern-day hypercar needs to have loads of limited-production special editions. Even the most exclusive cars such as the Bugatti Chiron aren't exclusive enough. And as a result of needing to satiate the demand for special hypercars, there are some odd limited editions. The latest is the 2021 Lamborghini Aventador SVJ Xago Edition. It's special because of hexagons. Well, it's not just hexagons. It also celebrates Lamborghini's Ad Personam customization program and the fact that customers can now participate in the program virtually instead of flying out to Italy. As it so happens, this special Aventador can only be ordered through the virtual version of the program. So what's the connection between an online customization program and hexagons? We have no idea. And the connection is more tenuous when you see that Lamborghini says its hexagonal patterns for the car were inspired by the hexagonal clouds on Saturn's north pole. Yes, you read that right. Oh, and the name? We also don't know, but it might just be that they're the middle letters of Lamborghini's design theme called "hexagonita." Among the hexagon details are silver patterns that fade in and out on the paint. The interior upholstery features a hexagonal pattern all the way down, too. Outside of that, the customer gets to pick the paint colors, which will also be reflected by contrast panels on the seats. Otherwise, it's a regular Aventador SVJ, which is still pretty exciting with a blistering Nurburgring lap time and 770 horsepower. Only 10 of these hexagonal Aventadors will be built, and that leaves us a bit vexed. Shouldn't Lamborghini build a number of these cars divisible by six? A very mild hex upon the person that missed the opportunity to sextuple down on the hexagon theme. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.      

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Rolls-Royce, Lamborghini utilities await approval from German parents [w/poll]

A cursory look at the top of the automobile market would suggest that the world's carmakers are gunning it full steam ahead into a new stratosphere of ultra-luxury and high-performance utility vehicles. After all, companies like Bentley and Maserati are preparing to launch their very first crossovers, while established players like Mercedes-Benz and Land Rover keep producing ever more expensive sport-utes of their own. But that's not the case across the board.
Rolls-Royce, for example, has yet to receive the green light to start working on its proposed CUV project. Though the dimensions of its sedans may already eclipse those of some crossovers, this would be the first time that Goodwood would produce a utility of its own. But while the British automaker's financial performance may have earned it a degree of autonomy, the final call may still come down to parent company BMW, which just might be waiting to see how Bentley fares with its upcoming crossover - and how much money it brings in to the Volkswagen Group - before deciding on whether or not it should proceed.
However, Rolls-Royce may not be alone in waiting for its German parent company to approve its high-priced ute. It's been two and a half years since we first laid eyes on the Lamborghini Urus (pictured), but the Italian automaker reportedly has not yet received approval from its parent company Audi and the greater Volkswagen Group to proceed with development and production. Envisioned to share its platform with the next Volkswagen Touareg, Audi Q7, Porsche Cayenne and the production version of the Bentley EXP 9 F concept, the high-riding Lamborghini was originally set to reach production as the marque's third model line in 2017. But while Audi drags its feet - potentially waiting to see how the Bentley version pans out - the Urus' launch keeps getting pushed back, if it's ever to be made at all.