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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Lamborghini Huracan crashes, burns, splits in two in Chicago

A burned and broken sports car strewn across the streets of Chicago isn't a pretty sight. This past weekend, a Lamborghini Huracan was involved in an accident that literally split the car in half, sending bits of carbon fiber, plastic, and metal all across a busy intersection. Thankfully, the driver survived and was pulled from the car just moments before it went up in flames. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. It's unclear who or what started the accident, but it's clear that a telephone pole finished it. According to NBC 5 in Chicago, witnesses say a Lincoln MKS struck the Lamborghini, pushing it into the telephone pole. The pole then split the car in half, sending the rear half of the car into a nearby fence. The front half lay broken on the street, yards away from the rear. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Although the damage to the Huracan was severe, the passenger cell did it's job and protected the driver. Many modern, high-end sports cars like the Huracan or the McLaren 650S feature a carbon-fiber crash structure that's designed to protect the occupants in an accident like this. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chicago police are still investigating the accident. Related Video:

Watch a parade of five Lamborghinis make their way through a shopping mall

It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).
Considering this, getting one of the Italian exotics inside the cramped confines of a mall is a rather tall order. After all, the thoroughfares there are designed for people, and are often bisected by either smaller shopping stands, pillars or some sort of fauna. Getting five Lamborghinis in, though, is an exercise in patience in precision.
Lamborghini of Miami did just that, stuffing five of the exotics inside a local mall. On the way out, one of the workers used GoPros to chronicle the entire process. It's an entertaining bit, if not a bit cringe-inducing on some of the tighter bits.