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Lamborghini unveils Aventador SVJ 63 Roadster and Huracan EVO GT Celebration

Lamborghini didn't stop at removing the roof of the limited edition Aventador SVJ in order to create the Aventador SVJ Roadster. Instead, the Italian carmaker puts its Centro Stile design division in a room with the Ad Personam customization division, and they came up with colored-keyed takes on what's called the Aventador SVJ 63 Roadster. The "63" refers to both the year Ferruccio Lamborghini founded his car company, and the number of open-topped SVJs that will be made. The eight exterior themes that will be exclusive to this car start with the one shown on the Pebble Beach concept lawn, in matte Grigio Acheso with details like the "SVJ" and "63" graphics in Arancio Dac. Matte Titanium center-lock wheels get Arancio locking plates.  The interior will offer three themes in the SVJ's usual materials, Alcantara and Lamborghini's CarbonSkin. A badge on the steering wheel plays off the "63" logo inscribed on the back wall in lasered Alcantara and CarbonSkin. The show car's cabin rocks it up with Grigio Octans, Grigio Cronus, and Arancio Dryope (orange), with the carbon fiber seats finished with white Q-Citura cross-stitching. The news about this car is little more than a public service announcement, though, since all 63 examples are already sold. Lamborghini put two more surprises in its Monterey trailer, the first being the Huracan EVO GT Celebration. Thanks to the Grasser Racing Team and Paul Miller Racing, Lamborghini's won both the 24 Hours of Daytona and the 12 Hours of Sebring two years in a row. Limited to 36 units — the combined race durations in hours — the Huracan EVO GT Celebration plucks the GRT livery motif for its street version. The display version wears Verde Egeria and Arancio Aten, but there are nine combinations possible by combining the three available primary body colors and three available secondary colors. The Huracan's hexagon design motif is used to frame the “11,” the number of the GRT racer that won Daytona and Sebring this year. Badges on the sides read "Daytona 24" and "Sebring 12," and the driver's B-pillar is adorned with a carbon fiber plate inscribed with "X of 36." Race fans who want to go all the way can order a Lamborghini Squadra Corse shield placed on the roof between Italian and U.S. flags, and laurel wreaths on the rear fenders. The interior borrows the primary exterior color for cross-stitching on the new racing seats introduced on this car.

188,000-mile Lamborghini Huracan from Las Vegas rental fleet listed for sale

If you're shopping for a Lamborghini Huracan, you're far more likely to find a low-mileage example than one that has covered the planet's equatorial circumference nearly five times. There is a notable exception to this rule looking for a new owner in Las Vegas, unsurprisingly, and the seller says nearly 2,000 people have driven it. Houston Crosta, the seller, told Car & Driver the 2015 Huracan was the first car he bought when he founded a business named Royalty Exotic Cars that specializes in renting high-end, high-horsepower machines to Vegas tourists who want to up their bling. If you've visited Sin City recently, you may have seen this wedge-shaped bull racing up and down The Strip. Crosta estimated about 1,900 renters have put an incredible 188,000 miles on the Huracan in five years; that's 302,000 kilometers, if you're more comfortable with the metric system. Either way, it's a lot. If rental-car miles are the automotive equivalent of dog years, rental supercar miles in Las Vegas are like putting wear-and-tear on fast-forward. And yet, Crosta claims the Huracan has been surprisingly reliable. He had to replace the seven-speed dual-clutch automatic transmission at about 180,000 miles but otherwise did "nothing but oil changes and basic service." Even the interior seems to have held up. Crosta's other exotics haven't fared as well. He has also owned a Lamborghini Aventador that somehow ended up on fire, a Ferrari 458 which went through seven transmissions, and a McLaren 650S that also met a fiery end. Speed enthusiasts who want to scratch their gambling itch without traveling to Las Vegas can buy the Huracan, which is listed for $130,000 on eBay, and try to take it beyond the 200,000-mile mark. Whether it's worth that is debatable; Crosta has received offers in the vicinity of $100,000 and shot them down, according to Car & Driver. In comparison, a 2015 Huracan with under 10,000 miles is worth between $180,000 and $200,000.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.