2001 Lamborghini Diablo 6.0 Vt Replica Prof Built On Extended Fiero Frame on 2040-cars

Auto blog

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Huracan could become an 850-hp PHEV next year

So far, Lamborghini is celebrating 2022 with record sales and odes to the internal combustion engine thanks to a raft of special editions. The Italian automaker's plunge into electrification starts next year with the next-generation Huracan and its plug-in hybrid powertrain. Lamborghini's head of research and development said, "The engine will be bespoke for Lamborghini. On the final details we can’t yet communicate this, but I would say more than six and less than 12 cylinders for the combustion engine." The easy (well, easier...) option would be to tweak one of the Volkswagen Group's twin-turbo V8s to work with a pair or trio of electric motors. Auto Express says its sources suggest two bits of intel on that engine, the first being that it could be an in-house design "not sourced from VW Group," the second that combined output might exceed 850 horsepower. Such a theoretical coupe would be 169 horses more potent than the Huracan STO and easily satisfy Mohr's assertion that the new generation "from the performance point of view ... will again be a big step." Lamborghini is spending $1.8 billion on its path to an electric future. It's possible the firm could take part of that money to develop a V8 for itself, instantly setting itself apart from the other high-dollar brands in the VW Group. Naturally, we'd love to see that, or even a hybrid V10; what a monster that could be, although heavy, and engineers have been clear about waging a war against weight. The Wolfsburg parent is known to be a huge fan of scale, though, and a V8 or V10 that only serves two vehicles — the Aventador will continue with a V12 even as a plug-in hybrid — seems like a stretch to get approval. Parsing this also depends on how the automaker could define "in-house design." We've seen massively revised engines built around an existing block considered "all-new." The Huracan could debut as soon as next year, one year ahead of the automaker's commitment to electrifying the whole three-car lineup. Autocar says that looking ahead from there, we'll finally get eyes on the battery-electric Lamborghini in 2028. Last year, the predicted window was sometime between 2025 and 2027, and an interview with Lamborghini chief Stephan Winkelmann has clarified a few bits.

Bentley, Lamborghini consider foreign production [w/poll]

Would a Bentley be a Bentley if it weren't manufactured in Great Britain? Would a Lamborghini be a Lamborghini if it were built outside of Italy? It may be hard to say either way, but we might find out sooner than later, because the latest word coming in from Europe is that the Volkswagen Group is considering expanding production for both these upscale brands outside their traditional homes.
According to the Autovisie section of Dutch newspaper De Telegraaf, the issue for both automakers comes down to their ambitious expansion programs. Both Bentley and Lamborghini plan to launch new SUVs - the former's being well under way, the latter's still awaiting approval - that would expand their annual production considerably: by 50 percent in Bentley's case, and by as much as 100 percent in Lamborghini's.
For now, both marques intend to handle the added production with additional assembly lines at their current facilities in Crewe and Sant'Agata Bolognese, respectively. But both could soon outgrow their relatively small plants - and with the Volkswagen Group operating countless factories across Europe and around the world, it wouldn't be hard to see these manufacturers shifting excess production outside of their home countries.