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Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.

Italdesign Giugiaro Parcour Concept

Coachbuilt Italian Finery Rides High In The Mediterranean
Apparently, the appropriate gift to give for the 45th anniversary of almost anything is a blue sapphire stone. I cannot imagine Autoblog readers craving a story about that, so I'm glad that Italdesign Giugiaro spared me that gig and instead created this truly interesting Parcour concept to mark its 45th anniversary.
Parcour is named after the generally urban activity of French origin (spelled "parkour"), of throwing one's (presumably) agile body off walls and railings in an anti-gravity freestyle momentum ballet. This sometimes ends up being broadcast on YouTube, particularly to show a parkour session gone horribly wrong, with the star taking a metal banister in the cojones or receiving a fetching bouquet of twisted fingers. Clearly design boss at Giugiaro, Fabrizio Giugiaro (son of legend Giorgetto), and his squad had more coordinated good parkour-ing in mind when they let me drive their cool creation on the island of Sardinia. (I live not far away, so it's a one-hour flight with the herds on a low-cost airline.)

Lamborghini has built more Huracans in 5 years than it did Gallardos in 10

Production numbers can be pointless without some sort of context that validates the information. For instance, 14,022 cars built in five years sounds like nothing, but when it's added that those 14,022 units are Lamborghini Huracans, it's more impressive. That specific number is significant because it matches the number of Lamborghini Gallardos produced during its 10-year run, even though the Huracan has only existed for 5 years. Lamborghini has been doing extremely well as of late. Year-over-year sales rose for the eighth consecutive year in 2018, and the Urus SUV is bringing in gobs of new customers. Reportedly, the company might even cap its production for 2020 at 8,000 units in order to maintain a certain level of exclusivity. At the core of the company's identity is the V10-powered Huracan. In the first half of 2019, the Huracan accounted for roughly 26 percent of the 4,553 cars sold, a number that represents a 96-percent increase compared to the same time period in 2018. Since it first debuted as a coupe for 2014, the Huracan line has expanded quite a bit with numerous different styles and performance levels. There's the rear-wheel drive model, the Performante, the EVO, and Spyder variants. The 14,022nd car built is a Huracan EVO coupe wearing a Grigio Titans paint scheme, and it's headed to a customer in Korea. There's no reason to believe Lamborghini demand will slow. The Urus has quickly become a cash-cow in a crossover-hungry market, and the possibility of an electric 2+2 as a fourth model could boost the brand even more.