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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini confirms next-gen Aventador and Huracan to be PHEVs

It's official, Lamborghini CEO Stefano Domenicali confirmed to Top Gear magazine that the next-generation Aventador and Huracan will get plug-in hybrid powertrains. Autocar reported last October that the next Huracan would get "next-generation" batteries to aid its naturally aspirated V10 when it debuts around 2022. The fate of the Aventador S's successor, however, was unclear beyond the certainty of it featuring a mid-mounted V12. Now we know it will get a naturally aspirated V12 with electric help when it arrives in 2020 or so, and both cars will boast a small all-electric range. Top Gear imagined how much each coupe could gain — both in weight and in power — by mating each car's current engine with the 134-horsepower electric motor and 14-kWh lithium-ion battery pack from the Porsche Panamera Turbo S e-hybrid. TG figures the Aventador S replacement would go from 730 hp and 508 pound-feet of torque to 860 hp and 566 lb-ft. That's the good news. The bad news is that Porsche said the hybrid system adds 661 pounds to the weight of the Panamera. Tack that onto the Lamborghini, and an Aventador S goes up a weight class to 4,354 pounds. The new Huracan output stretches from 602 hp and 412 lb-ft to 728 hp and 471 lb-ft, and 3,796 pounds. Judged on the results of that purely imaginary fancy, Top Gear says the numbers "well and truly stack up." We think that given the chance to add 130 horsepower at the price of putting a Harley-Davidson Fat Boy in the trunk — or the weight of second complete engine — we might ask if there were other tradeoffs available. We're certain Lamborghini's working all the angles, though, and confident the Sant' Agata carmaker will translate its actual figures into another duo of brutal, bewitching sports cars. The brand is looking beyond the near-term hybrids to what could come after, as well. Domenicali said he doesn't believe there will be sufficient potential in electric powertrains until 2026, but he's ready with concepts like the Terzo Millennio whenever the powertrains are. Lamborghini's also working with the Massachusetts Institute of Technology to "write an important page in the future of super sports cars for the third millennium," suspected to center on lightweight materials, solid-state batteries, and alternative fuels. On that last note, Domenicali's already eyeing the potential of using hydrogen fuel cells in the distant future.

Shuffle at Lamborghini sends CEO to Quattro GmbH

A management shakeup in Volkswagen Group's high-performance divisions will make Stephan Winkelmann (above) the new chief executive of Audi's Quattro GmbH on March 15. On the same day, former Scuderia Ferrari team principal Stefano Domenicali will replace Winkelmann as Lambo's boss. These changes are necessary because current Quattro chief Heinz Hollerweger is retiring. Rumors of these exact shifts cropped up in Italian media in December. Winkelmann began leading Lamborghini in 2005, and he has been at the helm for massive growth at the company. In 2015, the Italian supercar maker delivered a record 3,245 vehicles, and it had just set its previous best of 2,530 units in 2014. His new role at Quattro GmbH puts Winkelmann in charge of Audi's equivalent to M at BMW or AMG at Mercedes-Benz. The division is responsible for the Four Rings' R and RS production models, the Audi Sport customer racing program, and Audi Exclusive customization service. "In the future, the Audi Sport brand is to be positioned more clearly," the company's announcement said, which hints at one of Winkelmann's duties. Domenicali has been closely associated with Lamborghini rival Ferrari during his career and had years of experience within the automaker's racing team. He started in financing at the Prancing Horse in 1991 and moved to business planning for the Scuderia Ferrari F1 squad in 1993. He held many positions there and eventually ascended to the top as team principal in 2008. Domenicali resigned from leadership in 2014 because of the team's poor performance, but Audi quickly snapped him up as its as Vice President New Business. He now gets the reins of one of Italy's premiere supercar makers. Related Video: Stephan Winkelmann to be new CEO of quattro GmbH As of March 15, 2016, Stephan Winkelmann (51) will be the new CEO of quattro GmbH, a 100 percent subsidiary of AUDI AG, which produces and distributes the high performance R and RS models. Winkelmann was President and CEO of Automobili Lamborghini S.p.A. since January 1, 2005. Heinz Hollerweger (62), the current Head of quattro GmbH, is to retire after almost 40 years of successful work for Audi. "With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of quattro GmbH," says Rupert Stadler, Chairman of the Board of Management of AUDI AG.