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Lamborghini confirms next-gen Aventador and Huracan to be PHEVs

It's official, Lamborghini CEO Stefano Domenicali confirmed to Top Gear magazine that the next-generation Aventador and Huracan will get plug-in hybrid powertrains. Autocar reported last October that the next Huracan would get "next-generation" batteries to aid its naturally aspirated V10 when it debuts around 2022. The fate of the Aventador S's successor, however, was unclear beyond the certainty of it featuring a mid-mounted V12. Now we know it will get a naturally aspirated V12 with electric help when it arrives in 2020 or so, and both cars will boast a small all-electric range. Top Gear imagined how much each coupe could gain — both in weight and in power — by mating each car's current engine with the 134-horsepower electric motor and 14-kWh lithium-ion battery pack from the Porsche Panamera Turbo S e-hybrid. TG figures the Aventador S replacement would go from 730 hp and 508 pound-feet of torque to 860 hp and 566 lb-ft. That's the good news. The bad news is that Porsche said the hybrid system adds 661 pounds to the weight of the Panamera. Tack that onto the Lamborghini, and an Aventador S goes up a weight class to 4,354 pounds. The new Huracan output stretches from 602 hp and 412 lb-ft to 728 hp and 471 lb-ft, and 3,796 pounds. Judged on the results of that purely imaginary fancy, Top Gear says the numbers "well and truly stack up." We think that given the chance to add 130 horsepower at the price of putting a Harley-Davidson Fat Boy in the trunk — or the weight of second complete engine — we might ask if there were other tradeoffs available. We're certain Lamborghini's working all the angles, though, and confident the Sant' Agata carmaker will translate its actual figures into another duo of brutal, bewitching sports cars. The brand is looking beyond the near-term hybrids to what could come after, as well. Domenicali said he doesn't believe there will be sufficient potential in electric powertrains until 2026, but he's ready with concepts like the Terzo Millennio whenever the powertrains are. Lamborghini's also working with the Massachusetts Institute of Technology to "write an important page in the future of super sports cars for the third millennium," suspected to center on lightweight materials, solid-state batteries, and alternative fuels. On that last note, Domenicali's already eyeing the potential of using hydrogen fuel cells in the distant future.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini still working on SUV, no decision yet

If Lamborghini adds another model to round out its supercar portfolio, it will be a sport utility vehicle, CEO Stephan Winkelmann said. "We are working on it, but there is no decision taken," he told Autoblog in an interview in April. The Italian automaker currently has the V12-powered Aventador and V10-powered Huracan in its lineup. Both are two-seat supercars that cater to a niche of sporting-minded enthusiasts. Lamborghini has flirted with several kinds of vehicles in recent years that could add to its volume and customer base, including the hybrid Asterion revealed at the Paris Motor Show last year, and the Estoque sedan that debuted in Paris in 2008. It also showed the Urus SUV prototype at the Beijing Motor Show in 2012. Seemingly a sure thing three years ago – the Urus even had sales projections of 3,000 per year – the project's future has remained uncertain to enthusiasts. "If we do a third model, then it's better to have the SUV as this is a growing segment, a more emotional segment, a segment which is very well-distributed in terms of volume all over the planet," Winkelmann said. And therefore this is a car which is more likely." While Lamborghini has focused on building high-powered, carbon-fiber intense supercars lately, it has also produced iconic grand tourers, like the Espada and 350GT. And of course, it once made an SUV, the LM002, from 1986-1993. The potential new SUV, however, would be different than the Rambo Lambo. The Urus had a contemporary design – more Porsche Macan or Cayenne than military grade – and it would appeal to Lamborghini owners that also have an SUV in their garage. It would also add significant volume for the company, which delivered 2,530 cars in 2014. The SUV offers Lamborghini a logical platform for a hybrid system. "Due to packaging, due to the weight of the entire vehicle, it's more likely that the hybridization is getting in place," Winkelmann said. "It's less a car which is about absolute performance. So this could be an opportunity." Put it all together and it seems likely a hybrid SUV is in Lamborghini's future. We're just not sure when. Related Video: